When You Overpromise and Under Deliver, You've "Junipered"

Go to www.cisco.com , look at the column Latest News and watch the following article - When You Overpromise and Under Deliver, You've "Junipered". We make such eyes here - o_O. Go to the link we get to the site www.overpromisesunderdelivers.net . We smile, we read, we smile, we understand that it is not a joke, we make such eyes - O_O.

Who is familiar with the background? Was there any backstory? New marketing director or magnetic storms influence?