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AdScape Media: real advertising in the virtual world.

AdScape Media: real advertising in the virtual world

The Wall Street Journal announced that Google is negotiating a purchase with AdScape Media , founded less than a year ago. The results of the negotiations are expected to be announced this week.



About AdScape Media :

The game advertising company is the developer of the world's first dynamic in-game patented AdverPlay ™ advertising technology. The technology supports demographic, temporal, geographic targeting. In addition, publishers will be able to independently choose gamers, on whose computers they will upload ads.

In addition, Real World / Virtual World Gateway ™ Technology (RVG ™) technology has been developed - the gate between the real and virtual worlds. There is a possibility of audio and video communication, via SMS and e-mail ...

The company claims that it knows gamers and advertisers perfectly - this knowledge was the basis for successful developments in the field of "in-game advertising" ...



Google is going to integrate its content system into AdScape.



Let me remind you that earlier, at the end of last year, Microsoft bought Massive, Inc. for $ 300 million, therefore, it is likely that the rumors surrounding the purchase of AdScape will be confirmed.


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Source: https://habr.com/ru/post/1281/



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