The Wall Street Journal announced that
Google is negotiating a purchase with
AdScape Media , founded less than a year ago. The results of the negotiations are expected to be announced this week.
About AdScape Media :
The game advertising company is the developer of the world's first dynamic in-game patented
AdverPlay ™ advertising technology. The technology supports demographic, temporal, geographic targeting. In addition, publishers will be able to independently choose gamers, on whose computers they will upload ads.
In addition,
Real World / Virtual World Gateway ™ Technology (RVG ™) technology has been developed - the gate between the real and virtual worlds. There is a possibility of audio and video communication, via SMS and e-mail ...
The company claims that it knows gamers and advertisers perfectly - this knowledge was the basis for successful developments in the field of "in-game advertising" ...
Google is going to integrate its content system into AdScape.
Let me remind you that earlier, at the end of last year, Microsoft bought Massive, Inc. for $ 300 million, therefore, it is likely that the rumors surrounding the purchase of AdScape will be confirmed.