Measure context
“Runner” conducted a large survey of advertisers, wondering how they measure the effectiveness of contact advertising.
The result is the following figures:
“So far, nothing” - 14%
“I interview clients” - 11%
“I look at site statistics” - 44%
“I count phone calls” - 14%
“Intuitively estimate” - 10%
Other - 8%
[more info here]
Compared with the last such survey, the percentage of counting calls to the office has increased significantly. I associate this primarily with the growing number of advertisers who have taken advantage of the “Contextual Call”, as well as our educational activities - stories about performance measurement in a blog and regular mailings.
Well, since I haven’t been writing to my blog for a long time, let me remind you that in June, COMCON, especially for “Runner,” once again measured the popularity of contextual advertising among the Moscow Internet audience. The study showed that among the weekly Moscow Internet audience, 62% know what contextual Internet advertising is. The proportion of people who know about contextual advertising among working users is even higher - 65%, compared to 57% in February. Among those who work in companies that advertise on the Internet, contextual advertising has an idea of 70% (in February this figure was 62%).
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In the second quarter of 2007, Internet users were most interested in contextual advertising on the topics “Education”, “Dating”, “Auto”, “Leisure and recreation” and “Industrial goods”. [more info here]
The result is the following figures:
“So far, nothing” - 14%
“I interview clients” - 11%
“I look at site statistics” - 44%
“I count phone calls” - 14%
“Intuitively estimate” - 10%
Other - 8%
[more info here]
Compared with the last such survey, the percentage of counting calls to the office has increased significantly. I associate this primarily with the growing number of advertisers who have taken advantage of the “Contextual Call”, as well as our educational activities - stories about performance measurement in a blog and regular mailings.
Well, since I haven’t been writing to my blog for a long time, let me remind you that in June, COMCON, especially for “Runner,” once again measured the popularity of contextual advertising among the Moscow Internet audience. The study showed that among the weekly Moscow Internet audience, 62% know what contextual Internet advertising is. The proportion of people who know about contextual advertising among working users is even higher - 65%, compared to 57% in February. Among those who work in companies that advertise on the Internet, contextual advertising has an idea of 70% (in February this figure was 62%).
')
In the second quarter of 2007, Internet users were most interested in contextual advertising on the topics “Education”, “Dating”, “Auto”, “Leisure and recreation” and “Industrial goods”. [more info here]
Source: https://habr.com/ru/post/12782/
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