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Registrars expect 1 million applications for domains. МОСКВА and .MOSCOW

The Ru-Center company (which is now part of the RBC holding and belongs to the Hosting Community) is carrying out systematic work to promote the new domain zones .MOSCOW and .MOSCOW . In honor of the Day of Moscow, special PR events have been organized for new domain zones, where the next figure is voiced : immediately after the start of registration, up to one million applications for Moscow domain names are expected.

In general, there are very few cities in the world with their own domains (so far only 18 ), because the decision of ICANN to open any first-level domain zones was made quite recently. None of the city domains and does not closely count on millions of sales, like Moscow. There are reasons for this.

The fact is that Ru-Center is promoting a new domain zone not only by itself, but also with the help of the Moscow authorities. The event dedicated to the Day of Moscow, has already been mentioned. In addition, an organization has been created called the Internet Technology and Infrastructure Development Assistance Foundation , where representatives of state authorities and the Government of Moscow are invited. Promotion of the .MOSCOW and. zones is the main task of the Foundation, along with "projects for the implementation and development of other Russian geographical and cultural-linguistic domains."

Your own domain is positioned as an absolutely necessary attribute for such a large metropolis. Supposedly, many businessmen will want to emphasize their Moscow registration and will buy a domain name in the new zone.
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“Moscow has a very special status. This is a city with a rich history, a symbolic city. In recent years, Moscow has been working hard to create its own brand, which will increase its attractiveness for tourists, investors, and the entire international community. Domains. MOSCOW and. emphasize the status and advantages of the capital. Thanks to them, the city will acquire another distinctive feature that will become an important component of its own brand of the Russian capital, ”said Alexander Panov, President of the Foundation for Assistance for Internet Technologies and Infrastructure Development ( source ).

Moscow residents are already collecting signatures in support of the new domain. That is, a purely commercial project of the registrar Ru-Center want to pass for a public, socially important initiative.

By the way, Alexander Panov , President of the Foundation for Assistance in Internet Technologies and Infrastructure Development, is also the CEO of the registrar Ru-Center and one of the managing partners of the Hosting Community group of companies, the largest Russian association of hosting providers and domain registrars.

Source: https://habr.com/ru/post/127735/


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