+1 votes can affect main search results
Google plans to increase the value of +1 votes for ranking sites and anti-spam. Now, if you put a “plus sign” on a specific site, it only affects what your “friends” on the social network Google+ see. In the search results near a specific site, they will be shown a picture from your profile and a note that you put +1 to this site.
But in the future, votes may well be counted as a universal coefficient for the main search results. They will affect the issue not only for "friends", but for all other users. If this happens, it will significantly change the search engine optimization market. Voices +1 will become a valuable commodity (they are now being sold in bulk for $ 360 for 2,000 pieces ).
But Google hopes it can eliminate the abuse. The ban on the use of pseudonyms on Google+ will also help to combat the creation of fake profiles and vote wrapping.
“Google will study clicking the +1 button as a signal that affects the ranking and inclusion of websites in search results,” a Google spokesman told Wired . “With the votes of +1 and other social ranking signals, as with any new signals, we first turn carefully and study how they relate to the quality of the search.”
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Algorithms of the Google search engine take into account a huge number of factors. At the moment, more than 200 signals somehow influence the position in the search results of each individual site. Over the past year, about 500 changes to the algorithm have been made. Given the complexity of the system, we can assume that the value of +1 votes will not be very large at first.
It would seem that Google simply cares about the quality of the search and looks for ways to improve it a little bit. In fact this is not true. If the +1 votes will affect the position of the site in the search results, then this will be a powerful incentive for all sites to set the +1 buttons. In turn, this will lead to an increase in the popularity of the social network Google+, the development of which Google considers as one of its main priorities for the near future.
According to some experts, the promotion of a social network by such methods can attract the attention of the US Department of Justice, which deals with antitrust matters. From the point of view of competitors, it looks like Google is using a monopoly position in the search engine market in order to gain competitive advantage for its social network using unfair methods. This is similar to how Microsoft used the Windows operating system to promote Internet Explorer and its other products, for which it was punished by the antitrust authorities of the United States and the European Union.
via Wired , Forbes (article removed from the Forbes site and from the Google cache; copy in the Blekko cache )
But in the future, votes may well be counted as a universal coefficient for the main search results. They will affect the issue not only for "friends", but for all other users. If this happens, it will significantly change the search engine optimization market. Voices +1 will become a valuable commodity (they are now being sold in bulk for $ 360 for 2,000 pieces ).
But Google hopes it can eliminate the abuse. The ban on the use of pseudonyms on Google+ will also help to combat the creation of fake profiles and vote wrapping.
“Google will study clicking the +1 button as a signal that affects the ranking and inclusion of websites in search results,” a Google spokesman told Wired . “With the votes of +1 and other social ranking signals, as with any new signals, we first turn carefully and study how they relate to the quality of the search.”
')
Algorithms of the Google search engine take into account a huge number of factors. At the moment, more than 200 signals somehow influence the position in the search results of each individual site. Over the past year, about 500 changes to the algorithm have been made. Given the complexity of the system, we can assume that the value of +1 votes will not be very large at first.
It would seem that Google simply cares about the quality of the search and looks for ways to improve it a little bit. In fact this is not true. If the +1 votes will affect the position of the site in the search results, then this will be a powerful incentive for all sites to set the +1 buttons. In turn, this will lead to an increase in the popularity of the social network Google+, the development of which Google considers as one of its main priorities for the near future.
According to some experts, the promotion of a social network by such methods can attract the attention of the US Department of Justice, which deals with antitrust matters. From the point of view of competitors, it looks like Google is using a monopoly position in the search engine market in order to gain competitive advantage for its social network using unfair methods. This is similar to how Microsoft used the Windows operating system to promote Internet Explorer and its other products, for which it was punished by the antitrust authorities of the United States and the European Union.
via Wired , Forbes (article removed from the Forbes site and from the Google cache; copy in the Blekko cache )
Source: https://habr.com/ru/post/127466/
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