Coffee loyalty

Tell me, do you often drink delicious, hot and aromatic coffee? I will answer first: "I drink often, for the sole reason that I love coffee."

Why this question? And the fact that one chain of coffee shops launched a loyalty program with the release of cards.

Naturally, I got this card and got it “special”, as it is written on the brochure. In order to become “special”, you must immediately replenish a card for 500 rubles ... but first things first, because using the card is not so easy. But somehow it is useful for the consumer.

How to get a card? Since the card is inherently a gift card, respectively, the visitor must replenish it independently with the amount that he considers necessary (from 100 to 15,000 rubles). The initial payment must be at least 500 rubles. Money given - your card. At first, it seems, everything is simple.
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Go ahead. You can go. By using the card, you can save up to 10% of the amount spent each time. Money is charged automatically to the card balance instantly. Nicely.

You can and should check the balance (trust, but verify) on the partner site at any convenient time. I have always earned points in good faith, I confess. By the way, it’s easy to replenish the card balance - all you have to do is give the ruble and the card to the waiter, and they (money) will be on the account in a moment.

For me, as a consumer, the card turned out to be very useful, because I often spend time and meetings in these coffee houses.

There is a reverse side of the coin. After all, loyalty programs are introduced not only so that the client is good, but also so that the company knows its visitor (consumer) and at any time can offer something special for him. What is there?

I received the Gift Card, but I absolutely did not fill out anything. The company issues cards to its faceless clients. Meaning? No, I think. Any loyalty program is designed to learn as much as possible everything about the client and improve the attitude towards him if something does not satisfy him. Required feedback.

Maybe I’m mistaken and you shouldn’t strain a client by filling out questionnaires and wasting their personal time?

The theme of loyalty is very big and very interesting to me, like many of my colleagues. I think that soon there will be new articles related to this topic.

Source: RetailMedia