Electronic Arts officially opened the company in Russia
Taking into account the growing market of interactive entertainment, the company Electronic Arts (EA) , the world leader in the development and publication of interactive entertainment software, decided to focus its efforts on the support of Russian retail chains and users. In this connection, on July 26, 2007, the opening of the EA company in Russia was officially announced.
The opening of the new EA office in Moscow is another step in implementing the company's development strategy in Central and Eastern Europe and strengthens the global presence of EA in more than 40 markets outside of North America.
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EA intends to contribute to the formation and development of the fast-growing market of interactive entertainment in Russia. The Moscow office of EA will focus its efforts on providing Russian users with a wider range of localized games, building connections with the gaming community, and closer cooperation with retailers.
At the event, which took place on July 26, 2007 in Moscow, EA hosted representatives from industry, business and the media and spoke about its plans to bring the best and most recent innovations in the field of interactive entertainment to the Russian market. In particular, it was promised that later this year, fully localized versions of the two most popular EA games among Russian users will be released to the market, namely Need for Speed and FIFA for the entertainment systems PLAYSTATION 3 and Xbox 360, which will expand the range of already released in Russia localized games for the PC (it is appropriate to recall the recent announcement of the game Harry Potter based on the eponymous book and its film version of the fearless wizard boy).
"Russia is a significant and promising direction in the gaming industry," said Peter Laughton, vice president and general director of EA in Central and Eastern Europe. “This is a very dynamic market with world-class retail chains and users who are interested in interactive entertainment. We look forward to the moment when we can offer Russian players our most popular products created specifically for them: in Russian, using Russian music and attracting celebrities who are close and familiar to all Russian people. ”
The Russian video game market is currently valued at $ 250 million and is expected to more than double in the next three to five years. Along with interesting gaming content and active retail, the increase in the number of consoles, PCs and mobile phones with gaming functions contributes to the development of the gaming market.
Source ferra.ru
The opening of the new EA office in Moscow is another step in implementing the company's development strategy in Central and Eastern Europe and strengthens the global presence of EA in more than 40 markets outside of North America.
')
EA intends to contribute to the formation and development of the fast-growing market of interactive entertainment in Russia. The Moscow office of EA will focus its efforts on providing Russian users with a wider range of localized games, building connections with the gaming community, and closer cooperation with retailers.
At the event, which took place on July 26, 2007 in Moscow, EA hosted representatives from industry, business and the media and spoke about its plans to bring the best and most recent innovations in the field of interactive entertainment to the Russian market. In particular, it was promised that later this year, fully localized versions of the two most popular EA games among Russian users will be released to the market, namely Need for Speed and FIFA for the entertainment systems PLAYSTATION 3 and Xbox 360, which will expand the range of already released in Russia localized games for the PC (it is appropriate to recall the recent announcement of the game Harry Potter based on the eponymous book and its film version of the fearless wizard boy).
"Russia is a significant and promising direction in the gaming industry," said Peter Laughton, vice president and general director of EA in Central and Eastern Europe. “This is a very dynamic market with world-class retail chains and users who are interested in interactive entertainment. We look forward to the moment when we can offer Russian players our most popular products created specifically for them: in Russian, using Russian music and attracting celebrities who are close and familiar to all Russian people. ”
The Russian video game market is currently valued at $ 250 million and is expected to more than double in the next three to five years. Along with interesting gaming content and active retail, the increase in the number of consoles, PCs and mobile phones with gaming functions contributes to the development of the gaming market.
Source ferra.ru
Source: https://habr.com/ru/post/12709/
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