The most interesting advertising letters
Do you often read to the end of the promotional letters that came to you in the mail? Did you ever have to tell your friends and colleagues about the memorable letter? I bet for most users an interesting and creative advertising list - a surprise that happens only a few times in my life.
When sending an e-mail with advertising, a company should carefully think about how not to become an annoying spammer in the customer’s eyes and make him pay attention to the product or service offered: indeed, it’s usually not a matter of looking between the content of the letter and deciding whether to send it to the basket. more than two seconds. How did leading companies manage to intrigue their customers? In this review we will talk about the most successful and interesting email newsletters of recent years.
Petco , a company that sells pet goods, turned the ad campaign into a “treasure hunt”: a user who provided enough data, gradually received messages in the mail, on Twitter and Facebook, and, having passed several “steps” on an improvised map treasures, could win coupons for the free purchase of pet products or a permanent discount in the company's stores. Moreover, even if the prize itself was not of particular value, users still rushed to search for treasures: out of curiosity or intrigued by an interesting idea.
')
Shop NFL , engaged in the manufacture of sportswear and accessories to order, congratulates users happy birthday, inviting them to buy T-shirts of the national football league with their own names. The letter contains an interactive T-shirt model and provides a link to an online store where you can purchase the proposed product online.
Avis International, a car rental company, has organized the Avis First program, which allows customers to take part in holiday-related promotions. In order to take part in the promotion and receive gifts from the company, it is necessary to respond to the letter of advertising mailing within a certain period This allows the company not only to play on seasonal excitement, but also to bring the news to customers on time.
The world-famous sports brand Nike used unsophisticated but effective tactics to increase the focus on its Nike + share. The essence of the action is that each participant involved in running in the sneakers of the company can use a special miniature device that tracks the distance traveled and calories burned. Information can be transferred to the Nike + site, where the user will be available statistics on the races. E-mails confirming this operation contain direct links, a click on which will post the route and other race data on Twitter or Facebook.
Network advertising agency Mother London sent out a letter in the best traditions of Christmas charity, in which everyone is invited to receive a cash payment from the total amount of $ 10,000. The client was only required to provide his name and bank details. It is curious that only one person responded to the letter - the director and screenwriter Theo Delaney. He received the full amount, which he later donated to a charitable organization.
And, finally, the longest sales letter in the world, which was received by all clients of the Latin American amusement park Beach Park , which was offered a ride on one of the highest water slides in the world - Insano. And there was hardly anyone who did not see the letter to the end - the “descent” on it captures no less than the hill itself:
( Link to the original for those who do not see the picture.)
Twisted? Congratulations ;)
PS In the Unisender mailing list blog, we talk about email marketing technologies, anti-spam protection, secrets of successful mailings, and just interesting examples from world practice. Subscribe and you will not miss anything interesting!
When sending an e-mail with advertising, a company should carefully think about how not to become an annoying spammer in the customer’s eyes and make him pay attention to the product or service offered: indeed, it’s usually not a matter of looking between the content of the letter and deciding whether to send it to the basket. more than two seconds. How did leading companies manage to intrigue their customers? In this review we will talk about the most successful and interesting email newsletters of recent years.
Treasure Island
Petco , a company that sells pet goods, turned the ad campaign into a “treasure hunt”: a user who provided enough data, gradually received messages in the mail, on Twitter and Facebook, and, having passed several “steps” on an improvised map treasures, could win coupons for the free purchase of pet products or a permanent discount in the company's stores. Moreover, even if the prize itself was not of particular value, users still rushed to search for treasures: out of curiosity or intrigued by an interesting idea.
')
Personal greetings
Shop NFL , engaged in the manufacture of sportswear and accessories to order, congratulates users happy birthday, inviting them to buy T-shirts of the national football league with their own names. The letter contains an interactive T-shirt model and provides a link to an online store where you can purchase the proposed product online.
Urgent news
Avis International, a car rental company, has organized the Avis First program, which allows customers to take part in holiday-related promotions. In order to take part in the promotion and receive gifts from the company, it is necessary to respond to the letter of advertising mailing within a certain period This allows the company not only to play on seasonal excitement, but also to bring the news to customers on time.
Fitness by mail
The world-famous sports brand Nike used unsophisticated but effective tactics to increase the focus on its Nike + share. The essence of the action is that each participant involved in running in the sneakers of the company can use a special miniature device that tracks the distance traveled and calories burned. Information can be transferred to the Nike + site, where the user will be available statistics on the races. E-mails confirming this operation contain direct links, a click on which will post the route and other race data on Twitter or Facebook.
$ 10,000 for everyone
Network advertising agency Mother London sent out a letter in the best traditions of Christmas charity, in which everyone is invited to receive a cash payment from the total amount of $ 10,000. The client was only required to provide his name and bank details. It is curious that only one person responded to the letter - the director and screenwriter Theo Delaney. He received the full amount, which he later donated to a charitable organization.
Fourteen story letter
And, finally, the longest sales letter in the world, which was received by all clients of the Latin American amusement park Beach Park , which was offered a ride on one of the highest water slides in the world - Insano. And there was hardly anyone who did not see the letter to the end - the “descent” on it captures no less than the hill itself:
( Link to the original for those who do not see the picture.)
Twisted? Congratulations ;)
PS In the Unisender mailing list blog, we talk about email marketing technologies, anti-spam protection, secrets of successful mailings, and just interesting examples from world practice. Subscribe and you will not miss anything interesting!
Source: https://habr.com/ru/post/127053/
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