We continue to review submitted applications for the competition Web Ready
This time, the expert from Ingria Business Incubator chose the Markeeper internet project and evaluated it in terms of its idea and business model. He also gave his recommendations for its further development. What do you think about this service? Do not forget that for the best commentary we offer a guaranteed entry to the final of the Web Ready contest, which will be held on December 2 in St. Petersburg.
The www.Markeeper.ru service helps to save and conveniently structure information. Now there are many projects of such orientation, ranging from EverNote.com, Diigo.com, BobrDobr.ru or just Google Bookmarks. But this project has a number of very interesting features that make it unique in its own way.
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For example, sometimes you want to save not the whole page, but only some fragment or a separate image. Markeeper allows you to install a quick access panel in your browser, by opening which, the user can instantly save a screenshot of the desired part of the window, or “remember” the desired fragment of HTML code. Probably, many were faced with another problem, when the browser has opened a lot of tabs, to which the hands have not reached for several days. In the quick access panel of Markeeper there is a convenient “Read Later” button that puts a link to the page in a special section within the service. In addition to other very convenient new features, Markeeper features a truly user-friendly visual environment.
From the point of view of the business model, such services are notable for the fact that over time their value to users increases. After all, saving more and more information, the user is more difficult and more difficult to refuse to use it. Due to this, the outflow of visitors may be low. Once, having received an active user and converting it into a paid one, the service can count on a stable cash flow and a good indicator of LTV (income over the lifetime of the user).
Perhaps the project should think about the mechanisms of virality, which will be one of the main ones. The service may allow to create an external open link to the saved content, to give bonus functions for referral users. And with the integration with the social. networks - quickly tell your friends about the content you are interested in, etc. Right now on the main page there is a lack of a form for entering e-mail to be invited to beta testing, as the launch service www.resumup.com now successfully does
This is the project we reviewed today. Share your opinion on this idea. Do you think this service will find its user?
PS You can also take part in the process of selecting projects for “linking” in Habré. You can do it here. Leave your wishes in the comments to this post!
The www.Markeeper.ru service helps to save and conveniently structure information. Now there are many projects of such orientation, ranging from EverNote.com, Diigo.com, BobrDobr.ru or just Google Bookmarks. But this project has a number of very interesting features that make it unique in its own way.
')
For example, sometimes you want to save not the whole page, but only some fragment or a separate image. Markeeper allows you to install a quick access panel in your browser, by opening which, the user can instantly save a screenshot of the desired part of the window, or “remember” the desired fragment of HTML code. Probably, many were faced with another problem, when the browser has opened a lot of tabs, to which the hands have not reached for several days. In the quick access panel of Markeeper there is a convenient “Read Later” button that puts a link to the page in a special section within the service. In addition to other very convenient new features, Markeeper features a truly user-friendly visual environment.
From the point of view of the business model, such services are notable for the fact that over time their value to users increases. After all, saving more and more information, the user is more difficult and more difficult to refuse to use it. Due to this, the outflow of visitors may be low. Once, having received an active user and converting it into a paid one, the service can count on a stable cash flow and a good indicator of LTV (income over the lifetime of the user).
Perhaps the project should think about the mechanisms of virality, which will be one of the main ones. The service may allow to create an external open link to the saved content, to give bonus functions for referral users. And with the integration with the social. networks - quickly tell your friends about the content you are interested in, etc. Right now on the main page there is a lack of a form for entering e-mail to be invited to beta testing, as the launch service www.resumup.com now successfully does
This is the project we reviewed today. Share your opinion on this idea. Do you think this service will find its user?
PS You can also take part in the process of selecting projects for “linking” in Habré. You can do it here. Leave your wishes in the comments to this post!
Source: https://habr.com/ru/post/126829/
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