Portability - portability, portability, portability. A term for software portability. The term is not well established but is used on the Internet.Red Hat removed the veil of secrecy from its cloud strategy. The company intends to focus on the promotion of interoperability and the possibility of software transfer.
Red Hat's cloud strategy concerns PaaS (Platform-as-a-Service, platform as a service), based on JBoss middleware and intended to provide freedom of choice and thus become the preferred platform for cloud application developers.
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Paul Cormier, president of Red Hat Product and Technology Business, said Red Hat is seeking to adapt all its products for cloud computing. According to Cormir, there are only two companies that can provide a complete software stack for building a "cloud" - Red Hat and Microsoft.

In other words, Red Hat is positioning its products for cloud-providers, and as an alternative to the Microsoft Azure platform. And the main argument of Red Hat: "Customers should not be locked in a cloud platform."

Red Hat executives say that managing the infrastructure of companies will become more and more hybrid - part of it will inevitably be transferred to the “cloud”. The company's plan is to be at the center of such hybrid environments. It should be noted that in the "cloud" management market, besides Red Hat there are several other players from BMC Software and CA to Hewlett-Packard and IBM.

Overall, Red Hat aims to outperform competitors in virtualization, such as VMware and Citrix, in the same way that it achieved success in the server market. Among the key areas of Red Hat cloud plans:
- The Red Hat PaaS strategy will be directly related to middleware JBoss. A product will be developed that allows both enterprises and cloud providers to create and deploy applications.
- JBoss will become more flexible in order to support multiple development platforms using Java, Spring, Ruby, etc.
- JBoss cloud software will be available on both Red Hat and Amazon EC2 or Windows Hyper-V platforms.
- Red Hat's PaaS product will have standardized containers. The idea here is to easily transfer these containers to different “clouds”.
- The company introduced its Apache Deltacloud application programming interfaces (APIs) to the Distributed Management Task Force (DMTF). This transfer should promote the popularization of Red Hat technology.
- Red Hat will focus on application compatibility with its Cloud Foundations software.
- Red Hat has announced a partnership with companies such as Intel, Symantec and Wipro.

Portability is always relevant, so this is a powerful argument in the Red Hat position. After all,
vendor lock-in is a big problem for technical executives who are considering the use of cloud computing. Considering that Red Hat has almost all the components for building “clouds”, the company's strategy assumes independence and neutrality with respect to other software vendors and hardware.

In other words, Red Hat will try to occupy the market, ensuring portability of applications between providers of cloud infrastructure and services.