PC Magazine / RE Editor Hates Web 2.0

I do not believe Web 2.0. Just do not lynch me, since this sacramental-stinging "I do not believe" does not apply to my works. Both the phrase and this article are written by Oleg Lebedev, the editor of Russian PC Magazine, who, apparently, simply hates Web 2.0. The material is controversial and ambiguous. It is worth reading.

The first postulate outlined by Lebedev can be rephrased as "Web 2.0 sites work by themselves."

“I made a simple little blogging system or“ social bookmarking ”, gave them personal blogs - insert contextual advertising and sit down, count the profits while the“ collective unconscious ”works.

The second is “no altruism, all for the sake of practicing investment.”

“Stories about brilliant students who made an Internet empire from a search engine designed for pocket money, or stories about how the“ million pixel ”site started up“ by itself ”- myths for the credulous. Behind every major modern project is a bourgeois investor. ”

The third is “the presence of a“ social ”cheating system.”

“What should a person who has an investor above his soul do? Well, think. If in the world of Web 1.0 there was an ordinary cheat, then here ... That's right, in Web 2.0 you need a social cheat system. It’s harder than just pulling a picture of the counter, hiding behind proxies, but the vast majority of blog, bookmark, social sites have a brilliant solution. Stupidly (and maybe intellectually, somehow, how programmers can handle it), but we independently “draw” any audience for ourselves, then, on our own website, launch the script, which, walking through the base of “social bookmarks” votes, opens links ... "

And finally, as a consequence of the previous one: “bots virtual space is full”.

“It’s trivial to write a bot that represents the average Pepsi generation blunt teenager ... But in the end, there’s a solid pros: we have a powerful and active audience’, and this »virtual’ in every sense of the community is easily “honed” to any requirements ( “Yes, yes, we have 99% of users - glamorous girls, they will take your advertisement well”). All this is coolly mixed on a small percentage of real people (there are always some of them) and it works, it does not ask for bread ... ”

No less interesting is the sentence “to count on the heads of users of social networks, separating lambs from robots according to a rather flimsy technique” ...

The idea is simple: we "pulled" five social services. A section was posted with announcements of journal articles first, test links scattered around — secondly. The tape of announcements served as content “boring, but constant,” so that I would get out regularly and callused eyes all the time. Then we wait a month and watch the statistics, if you wish, you can count a certain generalizing index, reflecting at least the efficiency of traffic generation, even the liveliness of the society.

Hmm ... Some people do not feed bread, let me reflect on the topic of Web 2.0. And, the main thing is that “I am one smart, you are all here for free content generating sites and write to the bots in the comments”. Why, then, doesn’t Mr. Lebedev, his Web 2.0-style website, execute, populate with bots, use the “collective unconscious” or “cut the coupons” from the increased traffic?

But, on the other hand ... After all, there is some truth in the material. You do not find?