Gamification of user activities or “Posted comment? Get a badge! ”

Greetings, colleagues in the community. I am writing this post on behalf of the team of the popular Lifehacker blog, which I have been a part of over the last year. Surely, many have heard about our project and / or are its readers. For the rest, I’ll explain that Life Hacker is a blog that tells about the tools and methods of personal productivity, how to organize healthy and interesting leisure activities.

Of course, we believe in the dominant role of content, but, of course, today interesting content is not all that needs to be done to create a successful information project. The audience of the project is important, not only its size, but also the degree of involvement, expressed in the desire to leave comments, share content (it’s not for nothing that social network buttons are scattered everywhere - in the world of winning social networks it’s hard to overestimate) and even work as authors project. To ensure this engagement, we create our own solutions that make Layfhaker different from other blogs. For example, we created a special project “Hakradar”, where we collect content that our readers post on Twitter, and also recently launched their own comment system, which helped us get rid of the many “childhood” diseases of such third-party commenting systems like Disqus and Intense Debate (however, this is a topic for another conversation).

Today, Layfhaker did something new. We decided to adopt the increasingly popular idea of ​​gamification of everything and everyone and created our own system of virtual rewards for user activities. We have linked to it almost everything a user can do on our site — comments, using “social” buttons, even just visiting a blog for a certain period. As a result, we have such a nice set of awards (or, as they are now called them, “badges”):


')
Badges are opened as the user performs the appropriate actions, small hints on which we scattered in the descriptions to them. Each earned badge is shown in the user comments and opens on his profile page on the blog. The collection is not yet finished and will be replenished as new features and ideas are implemented. Separately, I will say that the concept we have created is completely unique and is not tied to any third-party service.

Taking this opportunity, I invite everyone to rate our gaming system, all you need to do is to go to any Post Lifehacker (for example, this one ) and leave 1 comment there, after which you will be given the first badge. It's very simple, try it :)