Google’s “recommendations” from Google+ friends appeared in Google search results

The other day, relevant links marked by “friends” from Google+ began to appear in Google search results. Thus, Google corporates socializing its search service, considering that if a person has marked a site on Google+, then this information may be of interest to his friends or acquaintances from this social network. How it works? For example, you are looking for a restaurant in a Google search engine. And your friend from the social network Google+ has already noted the restaurant's website using the "+1" button. And now, by entering a search query, you see what your friend noted, among other links in the search results.

The developers believe that such information can be considered a recommendation from friends, and such data can actually be interesting for a person’s acquaintance who has marked an article, news story or the company's website with the “+1” button. In general, the Bing search engine has already introduced a similar function, showing relevant likes of Facebook friends in search results. Thus, the innovation from Google can be equally viewed as an aid to users, as well as popularization of its own social network and its functions.
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The developers of the social network Google+ argue that the appearance of marks from friends on Google+ in issuing a search service is just one of the first steps to combine social and search services. Soon will be presented to search in real time on Google+. Such innovations, in the opinion of the project management, should bring together virtual and ordinary communication between acquaintances and friends. After all, in a normal conversation, if you ask friends to recommend a restaurant or a cafe (well, or a good book, a good cell phone), then you immediately get advice or feedback about something that friends have already tried. So it should be in the social network, according to Google.

True, similar integration was previously carried out with the Google Buzz service, which cannot be called a successful project. Nevertheless, experts believe that the social network from Google has every chance of success. Now in this social sphere there are already 25 million users, and their number is slowly but surely continuing to grow. Well, new functions should attract even more users, plus keep the interest of already registered users at the level.

Via cnet