Is there a bluetooth future?

Recently, wireless technologies are getting more and more used. The most actively developed contactless tag technology (RFID) and Bluetooth. The only serious limitation of use is scope. As a rule, no more than 100 meters. At the same time, this feature can be considered a technological advantage.
Most devices, especially mobile phones, are endowed with the ability to work with bluetooth. The day is near when every device in the house, every shield and stand on the street will be able to communicate with other devices interactively.

In this regard, there is an interesting use of technology as a tool for delivering information and advertising messages to mobile devices. The pioneers in this field are such countries as the USA, England, Germany. In the US, Qwikker is a major market player , having launched an advertising campaign for Pepsi in May. In England, an entire Bluetooth network was deployed in one of the cities, providing users with useful information, for example, a map of the part of the city where the user is located, etc. In Russia, mobile marketing appeared relatively recently, the first and only company providing services of bluetooth marketing is Lexil . On the Internet, you can find records of the company's promotions .

Due to the proliferation of bluetooth marketing, a lot of feedback has appeared. The first and quite expected reaction to the holding of such companies is from simply negative to extremely negative. An example of this is the testimony of analyst Tim Trent . However, after the emotions subside, there is an opportunity to think, and, as a rule, the opinion changes for the better , especially when an understanding of the benefits for the user from the technology and the reduction of threats and dangers comes, and if you look, even the last remains so much.

A bluetooth marketing survey is currently underway. Its results can reveal the attitude of users to bluetooth advertising and bluetooth services, the willingness to receive messages in exchange for compensation, the preference of one or another advertising format and other important parameters. In addition, the survey is accompanied by a number of interesting facts that provide some insight into the latest developments in mobile development and the use of bluetooth. The results of the survey will be available after the end of the survey all who have passed the survey and expressed a desire to get the result.
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There may be objections that WiFi is more expedient, and Wibree is already coming to replace Bluetooth, but the point is not technology, but the very concept of distributing information and advertising messages to mobile devices. How interesting will it be to consumers? How do companies plan to use these technologies? After all, it is obvious that one simple action can save from the flow of messages - turn off the transmitter - and this is hardly in the interests of companies.

We look forward to the results of the survey and do not miss the opportunity to influence the development of this area, it is better to take part and live in a bright Bluetooth-future.

How do you feel about this application? Will there be an avalanche-like flow of messages to mobile phones, or will we still get a high-quality convenient and interesting service?

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Original post in blog.webrule.ru