Back to the future - or goodbye free Wi-Fi?
At the beginning of the year, we already began to envy the UK, where at first O2 set out to deploy a powerful network and provide free access even to customers who are not subscribers of the company, and now Virgin Wireles shared plans to create a network at 512 Kbps.
Then, our operators gave cause for joy when they talked about the internetization of public transport. News about access points in buses, trains and subways in the next city appear literally every week.
A fly in the ointment regulator. "Free Wi-Fi networks deployed by mobile operators may become unprofitable," ComNews stated .
The reason for this will be the increase in fees for frequencies as a result of the introduction of a new method of payment - instead of one-time investments of 60-100 thousand per base station, operators expect annual payments calculated individually for a number of indicators. The growth of operator costs in this case will be 10-15%.
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A recent study by Superjob showed that almost a third of the guests of the establishment are interested in free internet at a cafe (28%).
Is it a lot or a little - an individual question. If new rules are adopted, market participants will have to make a strategic decision - whether to collapse networks, transfer costs to owners of establishments with hot spots, and those - in turn - to cafe visitors (directly or indirectly, increasing the cost of services).
It is interesting to observe how “ black swans ” - unpredictable events, such as changes in the radio frequency payment scheme, make adjustments to analysts' dreams about the “death” of paid Wi-Fi.
Then, our operators gave cause for joy when they talked about the internetization of public transport. News about access points in buses, trains and subways in the next city appear literally every week.
A fly in the ointment regulator. "Free Wi-Fi networks deployed by mobile operators may become unprofitable," ComNews stated .
The reason for this will be the increase in fees for frequencies as a result of the introduction of a new method of payment - instead of one-time investments of 60-100 thousand per base station, operators expect annual payments calculated individually for a number of indicators. The growth of operator costs in this case will be 10-15%.
')
A recent study by Superjob showed that almost a third of the guests of the establishment are interested in free internet at a cafe (28%).
Is it a lot or a little - an individual question. If new rules are adopted, market participants will have to make a strategic decision - whether to collapse networks, transfer costs to owners of establishments with hot spots, and those - in turn - to cafe visitors (directly or indirectly, increasing the cost of services).
It is interesting to observe how “ black swans ” - unpredictable events, such as changes in the radio frequency payment scheme, make adjustments to analysts' dreams about the “death” of paid Wi-Fi.
Source: https://habr.com/ru/post/126195/
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