Microsoft bought online advertising exchange
Microsoft announced yesterday the purchase of AdECN , an American software company, which is known for creating “the world's only online ad exchange based on auctions and operating in real time.”
The AdECN exchange is organized in the same way as a regular stock exchange or currency exchange. Here are advertising traders who sell lots on the Internet. Lots are advertising space in the media and orders from advertisers. The transaction price is determined by the balance of supply and demand.
AdECN Exchange is a direct competitor to Right Media Exchange, which Yahoo bought in April of this year for $ 680 million. A month later, Microsoft responded with the purchase of aQuantive online digital marketing services agency for $ 6 billion, and now it has made a new acquisition.
The AdECN exchange is organized in the same way as a regular stock exchange or currency exchange. Here are advertising traders who sell lots on the Internet. Lots are advertising space in the media and orders from advertisers. The transaction price is determined by the balance of supply and demand.
AdECN Exchange is a direct competitor to Right Media Exchange, which Yahoo bought in April of this year for $ 680 million. A month later, Microsoft responded with the purchase of aQuantive online digital marketing services agency for $ 6 billion, and now it has made a new acquisition.
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Source: https://habr.com/ru/post/12601/
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