American political consultants fear YouTube
In the era of YouTube and UGC, political strategists are no longer able to manipulate the mass consciousness as they used to. Power passed to the crowd, which itself creates and spreads information itself - without any control from outside. Political technology experts with horror began to talk about YouTube policy .
“Let's welcome the macaque, welcome to America” - these words, addressed to a young volunteer, recorded on a video camera of a mobile phone and placed on YouTube, cost the position of Virginia's senator in the elections last year. A friend of the offended recorded this little conflict and posted a video on the Internet, where he became terribly popular. In just a few days, the governor’s rating plummeted and he, although he was leading in preliminary surveys by a large margin, eventually lost the election.
Politicians really hate the UGC, whether it be questions from the audience or live debates with viewers. Now they are faced with such a powerful UGC, which has never been before. On modern TV debates viewers can even ask their questions through the YouTube site.
Politicians now have to carefully monitor their every word, because everything is recorded and saved for history - and can come up at any moment. “I think abortion should be safe and legal,” said the former governor of Massachusetts in a televised debate back in 1994. Now he has changed his position, which is why 13-year-old words have gained considerable popularity among YouTube viewers. And this is not an isolated case when American politicians find themselves in such a delicate situation.
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Some try to use UGC for their own purposes. For example,future president Hillary Clinton suggested that YouTube users choose a song for the Democratic Party. Everyone can write a song and sing it in front of a video camera mobile phone.
“Let's welcome the macaque, welcome to America” - these words, addressed to a young volunteer, recorded on a video camera of a mobile phone and placed on YouTube, cost the position of Virginia's senator in the elections last year. A friend of the offended recorded this little conflict and posted a video on the Internet, where he became terribly popular. In just a few days, the governor’s rating plummeted and he, although he was leading in preliminary surveys by a large margin, eventually lost the election.
Politicians really hate the UGC, whether it be questions from the audience or live debates with viewers. Now they are faced with such a powerful UGC, which has never been before. On modern TV debates viewers can even ask their questions through the YouTube site.
Politicians now have to carefully monitor their every word, because everything is recorded and saved for history - and can come up at any moment. “I think abortion should be safe and legal,” said the former governor of Massachusetts in a televised debate back in 1994. Now he has changed his position, which is why 13-year-old words have gained considerable popularity among YouTube viewers. And this is not an isolated case when American politicians find themselves in such a delicate situation.
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Some try to use UGC for their own purposes. For example,
Source: https://habr.com/ru/post/12517/
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