19 stories about SaaS business
On May 28, we held a Non-Conference * aaS entrepreneurs , which was attended by more than 150 people, to listen to 19 stories about cloud business in Russia and the CIS.
Finally, after 2 months, we received videos of all the stories, as well as a transcript to each of them. And today we offer you a list of links with annotations for each story.
Enjoy watching!
')
1. Vasily Shabbat : mistakes of a novice SaaS entrepreneur.
On the example of its own project (now frozen). Vasily told about possible mistakes of SaaS-entrepreneurs and how to avoid them (“what would I do differently if I started everything from the beginning”). An excellent story for familiarization in the key here of this article .
Watch...
2. Evgeny Kobzev ( Elba ): how we do it.
He told about the experience of developing an online accounting system Elbe :
- Why did you start doing just such a project and do it that way?
- How to promote saas offline;
- How to monetize sociality;
- Team management: how do you manage to combine the flowing creative and strict accounting.
Watch...
3. Petr Didenko ( SKB Kontur ): how we compete with paper.
SKB Kontur company is competing with paper, trying to make it smaller in the economy with the help of web services used by a million domestic companies. From the story you will learn why SKB Kontur makes those and not other services, how it works with partners and the state, how it selects startups to buy, how services help in selling to each other, how the first customers appear for the craziest, most complex, incredible services which is the future.
Watch...
4. Kirill Rubinstein ( SmartNUT service): how to sell SaaS products?
The main theses of the story:
- What is the difference between marketing and promotion of SaaS from consumer services?
- How does the sale of SaaS differ from the sale of corporate IT solutions?
- What to do?
Watch...
5. Askar Rakhimberdiev ( MoySklad ). Clouds and Russian business: let's sum up.
The main theses of the story:
- Experience in the development of product MoySklad and sales channels.
- How has the Russian SaaS developed since 2008?
- What do entrepreneurs want from IT solutions? How can clouds help them?
- How do cloud services change the business itself?
Watch...
6. Timur Valishev ( Octoline ): metrics of SaaS projects.
For 40 minutes on the shelves laid out all the metrics that you need to know, count and control. It is useful both for planned startups and for services launched into operation.
As part of the story, Timur highlighted the following questions:
- Metrics and operational performance of SaaS projects;
- Model of sales forecast and project performance evaluation;
- Approaches to building reports and monitoring indicators and financial results of SaaS projects.
Watch...
7. Timofey Gorshkov ( InSales ): on the experience of the service in creating online stores InSales.
In an informal setting, he shared information about how they started, what difficulties were and are in development, how the sales process works.
Within 40 minutes:
- told about the creeping of the death valley of startups (including about his experience);
- offered several cooperation formats for Russian SaaS;
- identified several threats / risks from existing major players in the software market.
Watch...
8. Mikhail Tokovinin ( QSOFT ): advantages and disadvantages of the Leased business model.
Theses:
- Features of sales and marketing, building a "channel";
- Disadvantages (real and imaginary);
- Benefits;
- Growth opportunities.
Watch...
9. Sergey Mekhonoshin ( Solvermate ): through thorns or the market as a file for SolverMate.
- Myths and real experience of the Solvermate team;
- SaaS user in Russia. Who is he?
- How does a company choose a SaaS product?
- What does the user expect from the SaaS product?
Watch...
10. Anton Shayakhov ( Elba ): how to make business software similar to a social network?
It's no secret that the Russian Internet has matured much lately. Social networks, like VKontakte, daily lured hundreds of thousands of people to use the Internet, not only at work, but also at home. Large and complex accounting programs, which emanates from old age, shake off complex terms and turn their faces to users.
Watch...
11. Arseniy Evmenenko (IT-Everest): specificity of promotion and sale of services on the Windows Azure platform.
The title of the story speaks for itself, so nothing extra will be added. So enjoy it.
Watch...
12. Ilya Bublik ( Eureka Payroll Service): cooler than the iPhone.
Often, it is with these words that the story about the next project begins, which, of course, should turn the world around. Not less. At the same time, when you begin to ask what exactly this means, they usually say two things:
- Mad fan;
- Creating a product that will sell itself.
And now attention to the question: "What will you do to make your project exactly like this?" Using Eureka as an example, Ilya told about specific steps that the fan helped create and, as the project team hopes, will help create a product that sells itself.
Watch...
13. Yevgeny Kalinin : any company is an Internet company.
As Eugene himself described the annotation to his story:
Suddenly it turned out that any modern company is an Internet project. An organization that provides a set of Internet services to its customers, employees, suppliers.
Like any Internet company, these online services can be supplemented with some kind of offline product. Even if you sell pies at the metro, your business consists of a set of Internet services, behind which is hidden the offline component with the production, sale of physical goods, premises and warehouses.
It turns out that not only IT services, but also the client’s business itself becomes cloudy. I want to talk about the role of IT specialists in the design, construction and development of such a business.
Watch...
14. Dmitry Goncharenko ( PlanFix ): Guided SaaS Evolution.
The evolution of different technical systems follows the same laws. Understanding these laws makes life easier by itself, and my report is mainly about it. Can we, with the help of knowledge of the laws of systems development, influence the course of SaaS evolution and speed it up?
Watch...
15. Dmitry Istomin ( UCRB ): elementary security of web applications.
To think about the elementary safety of an application is like washing your hands before eating, should be at the level of habit. The most effective way to create a secure application is to lay down requirements at the design stage. Dmitriy considered on the example of some products various approaches to information security.
Watch...
16. Alexander Dembovsky ( CloudOne ): specificity of sales of high-quality cloud services.
By purchasing high-end server and telecommunications equipment, data storage systems, the provider provides high-quality cloud services. But I have to do it at a higher price than the market average, against the background of the corresponding cost price.
Theses:
- Pros and cons of the approach;
- The specifics of informing customers: channels, audience, approaches;
—Specification of sales;
—World practices and personal experience.
Watch...
17. Anton Korenyushkin ( Akshell ): PaaS for the execution of JavaScript.
The story of PaaS for the execution of JavaScript on the server: standards, technologies, platforms.
Watch...
18. Alexander Shuiskov ( NAUMEN ): on the development prospects of Database as a Service.
Currently, the Database as a Service market, that is, services providing relational and NoSQL cloud scalable storage, is developing. The largest international companies, including Microsoft, Google, are also entering the market, as evidenced by the emergence of services such as SQL Azure, Google Storage. The report is planned to talk about the opportunities, advantages and disadvantages of existing services, as well as about the prospects for the development of DaaS in the global and domestic Russian market.
Watch...
19. Collective discussion on the usefulness of PaaS for the “cloud” entrepreneur.
Watch...
Finally, after 2 months, we received videos of all the stories, as well as a transcript to each of them. And today we offer you a list of links with annotations for each story.
Enjoy watching!
')
1. Vasily Shabbat : mistakes of a novice SaaS entrepreneur.
On the example of its own project (now frozen). Vasily told about possible mistakes of SaaS-entrepreneurs and how to avoid them (“what would I do differently if I started everything from the beginning”). An excellent story for familiarization in the key here of this article .
Watch...
2. Evgeny Kobzev ( Elba ): how we do it.
He told about the experience of developing an online accounting system Elbe :
- Why did you start doing just such a project and do it that way?
- How to promote saas offline;
- How to monetize sociality;
- Team management: how do you manage to combine the flowing creative and strict accounting.
Watch...
3. Petr Didenko ( SKB Kontur ): how we compete with paper.
SKB Kontur company is competing with paper, trying to make it smaller in the economy with the help of web services used by a million domestic companies. From the story you will learn why SKB Kontur makes those and not other services, how it works with partners and the state, how it selects startups to buy, how services help in selling to each other, how the first customers appear for the craziest, most complex, incredible services which is the future.
Watch...
4. Kirill Rubinstein ( SmartNUT service): how to sell SaaS products?
The main theses of the story:
- What is the difference between marketing and promotion of SaaS from consumer services?
- How does the sale of SaaS differ from the sale of corporate IT solutions?
- What to do?
Watch...
5. Askar Rakhimberdiev ( MoySklad ). Clouds and Russian business: let's sum up.
The main theses of the story:
- Experience in the development of product MoySklad and sales channels.
- How has the Russian SaaS developed since 2008?
- What do entrepreneurs want from IT solutions? How can clouds help them?
- How do cloud services change the business itself?
Watch...
6. Timur Valishev ( Octoline ): metrics of SaaS projects.
For 40 minutes on the shelves laid out all the metrics that you need to know, count and control. It is useful both for planned startups and for services launched into operation.
As part of the story, Timur highlighted the following questions:
- Metrics and operational performance of SaaS projects;
- Model of sales forecast and project performance evaluation;
- Approaches to building reports and monitoring indicators and financial results of SaaS projects.
Watch...
7. Timofey Gorshkov ( InSales ): on the experience of the service in creating online stores InSales.
In an informal setting, he shared information about how they started, what difficulties were and are in development, how the sales process works.
Within 40 minutes:
- told about the creeping of the death valley of startups (including about his experience);
- offered several cooperation formats for Russian SaaS;
- identified several threats / risks from existing major players in the software market.
Watch...
8. Mikhail Tokovinin ( QSOFT ): advantages and disadvantages of the Leased business model.
Theses:
- Features of sales and marketing, building a "channel";
- Disadvantages (real and imaginary);
- Benefits;
- Growth opportunities.
Watch...
9. Sergey Mekhonoshin ( Solvermate ): through thorns or the market as a file for SolverMate.
- Myths and real experience of the Solvermate team;
- SaaS user in Russia. Who is he?
- How does a company choose a SaaS product?
- What does the user expect from the SaaS product?
Watch...
10. Anton Shayakhov ( Elba ): how to make business software similar to a social network?
It's no secret that the Russian Internet has matured much lately. Social networks, like VKontakte, daily lured hundreds of thousands of people to use the Internet, not only at work, but also at home. Large and complex accounting programs, which emanates from old age, shake off complex terms and turn their faces to users.
Watch...
11. Arseniy Evmenenko (IT-Everest): specificity of promotion and sale of services on the Windows Azure platform.
The title of the story speaks for itself, so nothing extra will be added. So enjoy it.
Watch...
12. Ilya Bublik ( Eureka Payroll Service): cooler than the iPhone.
Often, it is with these words that the story about the next project begins, which, of course, should turn the world around. Not less. At the same time, when you begin to ask what exactly this means, they usually say two things:
- Mad fan;
- Creating a product that will sell itself.
And now attention to the question: "What will you do to make your project exactly like this?" Using Eureka as an example, Ilya told about specific steps that the fan helped create and, as the project team hopes, will help create a product that sells itself.
Watch...
13. Yevgeny Kalinin : any company is an Internet company.
As Eugene himself described the annotation to his story:
Suddenly it turned out that any modern company is an Internet project. An organization that provides a set of Internet services to its customers, employees, suppliers.
Like any Internet company, these online services can be supplemented with some kind of offline product. Even if you sell pies at the metro, your business consists of a set of Internet services, behind which is hidden the offline component with the production, sale of physical goods, premises and warehouses.
It turns out that not only IT services, but also the client’s business itself becomes cloudy. I want to talk about the role of IT specialists in the design, construction and development of such a business.
Watch...
14. Dmitry Goncharenko ( PlanFix ): Guided SaaS Evolution.
The evolution of different technical systems follows the same laws. Understanding these laws makes life easier by itself, and my report is mainly about it. Can we, with the help of knowledge of the laws of systems development, influence the course of SaaS evolution and speed it up?
Watch...
15. Dmitry Istomin ( UCRB ): elementary security of web applications.
To think about the elementary safety of an application is like washing your hands before eating, should be at the level of habit. The most effective way to create a secure application is to lay down requirements at the design stage. Dmitriy considered on the example of some products various approaches to information security.
Watch...
16. Alexander Dembovsky ( CloudOne ): specificity of sales of high-quality cloud services.
By purchasing high-end server and telecommunications equipment, data storage systems, the provider provides high-quality cloud services. But I have to do it at a higher price than the market average, against the background of the corresponding cost price.
Theses:
- Pros and cons of the approach;
- The specifics of informing customers: channels, audience, approaches;
—Specification of sales;
—World practices and personal experience.
Watch...
17. Anton Korenyushkin ( Akshell ): PaaS for the execution of JavaScript.
The story of PaaS for the execution of JavaScript on the server: standards, technologies, platforms.
Watch...
18. Alexander Shuiskov ( NAUMEN ): on the development prospects of Database as a Service.
Currently, the Database as a Service market, that is, services providing relational and NoSQL cloud scalable storage, is developing. The largest international companies, including Microsoft, Google, are also entering the market, as evidenced by the emergence of services such as SQL Azure, Google Storage. The report is planned to talk about the opportunities, advantages and disadvantages of existing services, as well as about the prospects for the development of DaaS in the global and domestic Russian market.
Watch...
19. Collective discussion on the usefulness of PaaS for the “cloud” entrepreneur.
Watch...
Source: https://habr.com/ru/post/125052/
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