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Search engines podsuzhivayut their owners

Do you seriously think that search engine results are based on impartial algorithms? So it is, but only half. Issuance is really based on algorithms and formulas, but they are not at all impartial.

Analysis of the search results of the three search engines Google, Yahoo and Microsoft shows that they shamelessly condemn their own products and lower competitors (in the literal sense - they omit them as low as possible).


The table shows the position of branded sites in the issuance of three search engines. For example, for the query [mail], Yahoo! Mail, Gmail and Windows Live Mail in three search engines. If the link is missing in the first thirty results, then a dash is put in the table.
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Note that with self-testing you can get search results that differ from the ones below. It depends on your personal search history, personal search site settings, etc.

[Mail]GoogleYahooMicrosoft
Google search2oneeleven
Yahoo Searcheightone2
Windows Live Searcheleven2one*

* The original table for Hotmail indicates the 11th place, which is an obvious typo, because the 11th place in the same table belongs to Gmail. It must be said that during the independent testing we obtained other results, but still left the original inviolable, except for the correction of a typo. Perhaps, on Windows Live Search made the next setting of algorithms.

[Calendar]GoogleYahooMicrosoft
Google search3four-
Yahoo Search152-
Windows Live Search36-


[Groups]GoogleYahooMicrosoft
Google searchone27
Yahoo Search3one2
Windows Live Searchone3four


[Toolbar]GoogleYahooMicrosoft
Google searchone3five
Yahoo Search2one6
Windows Live Search26one3


[Desktop Search]GoogleYahooMicrosoft
Google searchonefive3
Yahoo Search3onefour
Windows Live Searchfour3one

At the request of [desktop search], the search results are perhaps the most indicative. Everyone puts himself in the first place.

[Video Search]GoogleYahooMicrosoft
Google searchone2nineteen
Yahoo Searchfive2-
Windows Live Search3one-

Please note that the most biased search site is ... Google. Almost all branded products he puts in the first place. However, Yahoo is quite a bit inferior to him. Only once did these companies scatter in front of each other: Google’s search engine puts mail to a competitor on request [mail] in first place, and Yahoo’s search engine puts Google News news collector on request [news search] in first place.

You can visually compare search results from the three search engines on sites like yahoogooglemsn.com .

Source: https://habr.com/ru/post/12465/


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