About logos and "buns" for customers

Photo by aloalo *

I want to tell you not about the process of developing logos, but rather about how to make it nice to the client without spending a lot of time on it. A satisfied customer usually appeals again or recommends you to his acquaintances.

The recipe is simple as felt boots, but rather suitable for freelancers. Having created a logo, add a corporate pdf-file, where short information on the logo will be indicated. This kind of cut down on the tonsils, brand book. For a client, this is:

• A good example of a corporate document (albeit in electronic form);
• The feeling that the work is done by more than 100%, because he ordered only the logo, but also received a nice “bun”;
• Working with other developers, he will not need to guess what kind of brand fonts and colors there are.

And most importantly - do it for free (you can focus your attention on this), because for you, as a designer, the cost of working time is minimal .
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Here are a couple of my files, for example:

• O2Invest-logo-guide.pdf
• JCP-logo-guide.pdf

In addition, you can arrange the working materials in a self-made branded envelope for the disc .

P.S. I'm not sure about the correctness of the branch for this topic, if this fact confuses you, then tell me where it would be more logical to transfer it.