Funny PR from The Village magazine: iPhone app. The guys declared themselves fighters for ours, human lives and rushed to the attack. What attracts attention? Politics? Dangerously. Accident? Most it!
In general, in two words: the application works with augmented reality and with the help of gps and a compass you can enjoy the picture of the accident and their consequences in a schematic form or in the form of photographs from the scene of incidents. It works only in Moscow and in large cities, but if there is a budget, it will work for you.
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Well, in general, what I want to say: I haven’t seen such senseless and merciless PR for a long time. It is unlikely that the application will save someone's life, is unlikely to even affect at least something. And piarasty master new horizons. We are waiting for a wave of advertising applications with murder cards and robberies.