Air or Air?

Recently, a friend of Abuser Abuser wrote about the opening of the site " www.nevozduh.ru ", made in the underground style. As expected, after some time, GorVozdukh opened the “white” website www.vozduh.ru , which offers a solution to the problems with ecology and dirty air, voiced on the “gloomy” website.

Also, the service of GorVzduh was running a viral video, telling about the difficult fate of men dressed in gas masks. Earlier LJ users found a freeze-frame (danger!) On the same day, invisible in normal viewing mode, and also discuss whether the strange font in the video is also a method for attracting attention.


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As some habrayusers suggested in the comments of the previous topic, “City Vozduh service” is an advertising strategy for promoting Panasonic air conditioners in Russia. My attention was attracted by an interesting format of implementing the concept on the Internet - the creation of two sites that are opposite in emotional coloring (there are also two Flash games on both sites), one of which is teaser; - Well, the rest of the tricks too. I would like to discuss how habrayuser consider the campaign conducted interesting / effective for the promotion of products of this kind? =)