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Ur internet personalization or my personal internet

Hello, dear habrazhiteli!

By the personalization of the Internet, we mean - "changing the appearance and functional content of Internet sites for a specific visitor to this site."

We have developed several Internet services focused on solving the problems of personalization of Internet sites. Now we are preparing these products for market entry. Therefore, we decided to briefly talk about the tasks solved by our products. So that those who are interested can be invited to beta testing and get your expert evaluations.
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So, look at the following two tasks of personalization.

Immobile internet


I urgently needed Habr's help desk phone. I go to the site from the phone, and the longer I look for information, the more nervous I am. How inconvenient to watch the site on my mobile device! It is clear: it's my own fault that I forgot about m.habrahabr.ru . But does every site have to take care of creating a mobile version? And every user - remember her? Is there no easier solution?

I "Like" to "Tweet" and "+1"


We wrote about “+1” from Google on Habré . And what if I want, for example, to like in one click (I can't stand this word - “like”. I'm not a dog, after all. “But pantaloons, tails, vest - there are no such words in Russian.” AS Pushkin ) link directly to Google search results? Or tweet (And this is an official translation. ) Content on Facebook? Or ... Why dream if websites are not given for political, economic or other reasons and will not allow us to do such things for a long time? But sometimes not just want, but need! Is there a clear and beautiful solution?

Both of the above examples combine the issue of content personalization.

But in the first case, there is no universal and high-quality solution on the market, which allows to adapt the content of any Internet site to a mobile device.

And in the second, the social elements that active users of social services are accustomed to are not available on most Internet sites. And on some large portals for the reasons of competition, they are generally unlikely to be present.

The above situations are solved by changing the content of the site for each visit of each user. We personalize the content using Reverse proxy servers ( en.wikipedia.org/wiki/Reverse_proxy is amazing. Although many developers of this technology are our compatriots, but there is still no Wikipedia article in Russian.).

Read more about exactly how Reverse proxy servers allow you to solve the listed problems and for specific examples of the implementation of these solutions in the next article . Before publishing a description of the technology, I would also like to hear opinions about the relevance of the above tasks in your daily life on the Internet.

Source: https://habr.com/ru/post/124273/


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