RIM goes for broke
Few expected such an outcome of the meeting of shareholders in Research in Motion. It has long been said that for the first time since 1997, RIM’s position has been seriously weakened by the attack of competitors such as Apple and various devices that run on Android. As a result, the company's shares have fallen by more than 50% since the beginning of the year and the share of the smartphone market has fallen from 11% to 6%.
Reducing the cost, expanding the range and access to external non-US markets - these are the options chosen for the early exit of RIM from the protracted crisis . The company abandoned the ten-inch tablet, cut staff, open a chain of regional offices, and - attention! - will release seven smartphones on the seventh OS before the end of the year. Seven!
This was not announced by anyone, but by the head of the company Jim Balsillie The fact is that in the summer comes the BlackBerry Bold 9900/9930, whose gray sales began today . It is clear that the BlackBerry Touch 9860 will be ready soon, but what about the five cats in the BlackBerry bag?
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And then co-director Mark Lazaridis put a check in his head - all seven new products will work on the updated BlackBerry OS 7.0 operating system, which was not released just because “they wanted to take into account all the requirements of the market”. Seven devices on the raw seven. The magic of numbers has nothing to do with it. Just really need the money.
A drowning man clutching at a straw, a raw platform with number seven, a number seven for unprepared models. There are big doubts that the current tandem Balsilly - Lazaridis will be able to stay in their comfortable chairs, and the company will remain independent and will not be sold either by Dell or Microsoft , who have long been grinding teeth on RIM, or divided into two parts: network and telephone. To enhance vitality and buoyancy, because if one part drowns, the second will remain afloat. Few people think that it’s still easier for one old but big company to fight than two new ones, but small ones.
In September, the first figures will become known - RIM will report for the second quarter of the 2011-12 fiscal year, which will end on August 27. Other numbers are known today - the number of application downloads. BlackBerry, whose store has been operating since April 1, 2009, reported reaching a billion downloads in the first decade of July 2011, while the Apple App Store, which opened in July 2008, gained 15 billion downloads, and Google Android Market, which started at the end of October. In 2008, in June of this year, reported that the number of downloads exceeded 4.5 billion.
Reducing the cost, expanding the range and access to external non-US markets - these are the options chosen for the early exit of RIM from the protracted crisis . The company abandoned the ten-inch tablet, cut staff, open a chain of regional offices, and - attention! - will release seven smartphones on the seventh OS before the end of the year. Seven!
This was not announced by anyone, but by the head of the company Jim Balsillie The fact is that in the summer comes the BlackBerry Bold 9900/9930, whose gray sales began today . It is clear that the BlackBerry Touch 9860 will be ready soon, but what about the five cats in the BlackBerry bag?
')
And then co-director Mark Lazaridis put a check in his head - all seven new products will work on the updated BlackBerry OS 7.0 operating system, which was not released just because “they wanted to take into account all the requirements of the market”. Seven devices on the raw seven. The magic of numbers has nothing to do with it. Just really need the money.
A drowning man clutching at a straw, a raw platform with number seven, a number seven for unprepared models. There are big doubts that the current tandem Balsilly - Lazaridis will be able to stay in their comfortable chairs, and the company will remain independent and will not be sold either by Dell or Microsoft , who have long been grinding teeth on RIM, or divided into two parts: network and telephone. To enhance vitality and buoyancy, because if one part drowns, the second will remain afloat. Few people think that it’s still easier for one old but big company to fight than two new ones, but small ones.
In September, the first figures will become known - RIM will report for the second quarter of the 2011-12 fiscal year, which will end on August 27. Other numbers are known today - the number of application downloads. BlackBerry, whose store has been operating since April 1, 2009, reported reaching a billion downloads in the first decade of July 2011, while the Apple App Store, which opened in July 2008, gained 15 billion downloads, and Google Android Market, which started at the end of October. In 2008, in June of this year, reported that the number of downloads exceeded 4.5 billion.
Source: https://habr.com/ru/post/124257/
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