Twitter automates the ad placement process to cater to major advertisers.
Twitter is working on creating a software mechanism that will allow advertisers to edit ads to their liking and place it in large volumes directly in the interface of this social microblogging service.
This step, according to RIA Novosti, citing Reuters, is intended to attract the attention of large marketing agencies to the service, which makes it convenient and beneficial to use such software, since it allows you to quickly place a huge amount of advertising that will automatically be replaced as needed.
Such opportunities in Internet advertising are appreciated by large companies that adhere to active Internet marketing. Usually they run large-scale online advertising campaigns that involve frequent changes in advertising messages.
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Now, a company that wants to advertise on Twitter should contact the advertising department of the service and agree on the use of existing offers that allow them to promote individual posts, topics or entire microblogs.
Details about the launch of the service have not yet been disclosed, but, according to agency sources, the API will allow advertisers to place advertising messages in two formats - promotional tweets and promotional accounts. Whether the new feature will be available to advertisers outside the US is not specified, However, until now Twitter has worked mainly with American partners.
Software interfaces with similar functionality are already used on many sites, in particular on Google services and on Facebook.
Reuters notes that a side effect of this step towards advertising will most likely be the negative reaction of social service users, who are quite satisfied with the current state of affairs.
The Twitter microblogging service, which decided to advertise only in April 2010, has recently been actively fighting to increase its income, the agency reminds. Twitter's capitalization has recently been valued at $ 8 billion, and the company is currently in the process of raising $ 400 million.
According to unofficial data, Twitter's revenue from online advertising in 2010 amounted to $ 45 million. In 2011, the revenue from advertising on Twitter is expected to be $ 150 million, and Facebook, the main competitor of the service, for advertising placement this year is expected to receive 4 billion.
Advertising on Twitter, according to the ClickZ website, has recently become more expensive, auctions for promotion of an account or an individual message (Promoted Accounts and Promoted Tweets) start at $ 0.5 and $ 0.1, respectively, and since April, the quarterly advertising budget of an individual advertiser must be not less than 15 thousand dollars. The cost of promoting the trend today is 120 thousand dollars - four times more than during the launch of the format in spring 2010.
This step, according to RIA Novosti, citing Reuters, is intended to attract the attention of large marketing agencies to the service, which makes it convenient and beneficial to use such software, since it allows you to quickly place a huge amount of advertising that will automatically be replaced as needed.
Such opportunities in Internet advertising are appreciated by large companies that adhere to active Internet marketing. Usually they run large-scale online advertising campaigns that involve frequent changes in advertising messages.
')
Now, a company that wants to advertise on Twitter should contact the advertising department of the service and agree on the use of existing offers that allow them to promote individual posts, topics or entire microblogs.
Details about the launch of the service have not yet been disclosed, but, according to agency sources, the API will allow advertisers to place advertising messages in two formats - promotional tweets and promotional accounts. Whether the new feature will be available to advertisers outside the US is not specified, However, until now Twitter has worked mainly with American partners.
Software interfaces with similar functionality are already used on many sites, in particular on Google services and on Facebook.
Reuters notes that a side effect of this step towards advertising will most likely be the negative reaction of social service users, who are quite satisfied with the current state of affairs.
The Twitter microblogging service, which decided to advertise only in April 2010, has recently been actively fighting to increase its income, the agency reminds. Twitter's capitalization has recently been valued at $ 8 billion, and the company is currently in the process of raising $ 400 million.
According to unofficial data, Twitter's revenue from online advertising in 2010 amounted to $ 45 million. In 2011, the revenue from advertising on Twitter is expected to be $ 150 million, and Facebook, the main competitor of the service, for advertising placement this year is expected to receive 4 billion.
Advertising on Twitter, according to the ClickZ website, has recently become more expensive, auctions for promotion of an account or an individual message (Promoted Accounts and Promoted Tweets) start at $ 0.5 and $ 0.1, respectively, and since April, the quarterly advertising budget of an individual advertiser must be not less than 15 thousand dollars. The cost of promoting the trend today is 120 thousand dollars - four times more than during the launch of the format in spring 2010.
Source: https://habr.com/ru/post/124206/
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