6 bicycles, or rules to promote sales

During our work, we regularly face the same problem. Many advertising and marketing managers of retailers do not know how to stimulate sales. Pretty often "invent a bicycle" or suggest to make it to us. We are, by the way, quite good bicycle designers, but the basic things have long been structured in the west. Translation of 6 basic incentive rules below. What is interesting to anyone? And most importantly, what works best? After the translation, I made my own “hit parade” of standard sales promotion techniques. Any other opinions? Rating and hit parade.

1. Increase your customer base by attracting new customers

- minus 15% of the amount of the first order / purchase;
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- register now and get 3 free months of work;

- introductory lesson (familiarization with the product) for free.


2. Sale of specific goods or services

Used to introduce new products / services, increase sales of high-tech goods and services, and for the realization of large stocks.

- minus 15% for all Computers brand N;

- minus 10% for a trip to Venice;

- minus 70% for snowboards of 2006 (last year), which remained in limited quantities.

3. Attracting customers in inactive time:

- minus 33% for renting a house (apartment, car, etc.) in the middle of the week;

- minus 50 cents for coffee drinks on weekdays from 10 to 15 hours;

- minus 3 dollars for hairdressing from 10 to 15 hours.

4. Increase average purchase check:

This is very popular. Maximize revenue from each customer and be the winner.

- free delivery for orders over 2000 rubles;

- minus 500 rubles from the purchase of 4000 rubles and more;

- buy one can of drink and get the second one with a 50% discount.

5. Get maximum returns from customers with the approach of holidays and other events:

- on the preliminary game of beer at a special price: 10 rubles per bottle;

- present a ticket to the film and get ice cream for 50 rubles;

- On the birthday additional discount of 10% for the entire range.

6. Work constantly and increase customer loyalty

- fifth sandwich for free;

- second session at half price;

- Every fifth order in just 50 percent of the cost.

My rating:

- fifth sandwich free

- present a ticket to the film and get ice cream for 50 rubles;

- register now and get 3 free months of work;

- minus 50 cents for coffee drinks on weekdays from 10 to 15 hours;

- free delivery for orders over 2000 rubles;

Source: RetailMedia