Virtual store in the Korean subway

What should the network of Korean supermarkets do to lure Korean workaholics into it? Of course, arrange your windows directly at the metro stations. And so that the company does not have any problems with sanitary standards, make the windows completely virtual. As a result, people place orders directly in the subway, waiting for the arrival of the electric train, and the goods are delivered to their home by courier.




Korean workaholism, recognized as a national disease, is getting stronger and stronger - people simply do not have time to shop. Placing the windows directly on the path of an ordinary working man, going from house to office, the Tesco supermarket chain found an elegant way out.
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Now, in order to purchase food, it takes only the presence of a smartphone and the very minimum of time. The order is formed by photographing QR codes, and payment is debited from the mobile phone account. The selected products are delivered in the evening by the courier, at a convenient time for the buyer.



The idea of ​​virtual underground shops was developed by the Korean advertising agency Cheil Worldwide and for it they already received the Media Grand Prix at the Cannes Lions 2011 festival.