Twitter is already valued at $ 7 billion.

Perhaps the truth is told by those experts who believe that now we have a new “bubble” growing, since the cost of many Internet companies is growing by leaps and bounds. At the same time, the growth of value is not always due to real factors. In the case of Twitter, it’s hard to say if this is a bubble or not - yet the popularity of the service is growing, the number of users is increasing, and it is clear that the company's value is also increasing. According to The Wall Street Journal, this figure has doubled in the last 7 months.

Last December, Twitter was valued at $ 3.7 billion, and now its value has grown to $ 7 billion. What caused this growth? Probably the fact that the management of this resource had a clear plan for its monetization - and in fact quite recently no one was engaged in monetizing Twitter. Now the company has several ways to get money, including advertising tweets and trends.
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More recently, experts from eMarketer estimated Twitter’s advertising revenue this year to $ 150 million. And it looks like it’s a real forecast. The fact is that within one and a half months Twitter will launch a new advertising service for small businesses, where companies will be able to publish prepaid tweets that will be shown to users. At the same time advertising will be relevant to the interests of the user.

It is worth noting that the company is already working with several hundred advertisers, and their number continues to increase. In general, the announcement of the new monetization program served as the “starter” which provided a new increase in the value of the company itself. Hopefully, this estimate - 7 billion, is quite real.

Via mashable