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Mashable: Google abandons Blogger and Picasa brands in favor of Google+

Within four to six weeks, Google is going to remove from circulation the non-Google brands Blogger and Picasa. They will be renamed under the general brand of Google. According to information from knowledgeable sources (exclusive to Mashable), the Blogger blog platform will be called Google Blogs, and Picasa photo service will be Google Photos.

This step is part of a common initiative to unify brands in connection with the key event - the release of the social network Google+. The company is trying not to miss the moment and do everything possible to promote it. Changing the sign may scare some part of the audience of these services, but it will allow to integrate them into Google+.

Blogger, Picasa and Youtube are the most popular web services of Google, which operate under the old signs. According to the source Mashable, Youtube service will keep the same name. Although the stakes are so high that even such a renaming can be imagined.

Google used to change the names of the purchased products: JotSpot, purchased in 2006, became Google Sites, and GrandCentral, purchased in 2007, was renamed Google Voice. However, Blogger and Picasa were bought much earlier (2003 and 2004, respectively) and have long been working for a wide audience under these names. In particular, Blogger is among the ten most visited sites on the Internet. This unification of brands will be the largest in the history of Google.
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According to reports, the unification of brands may be timed to coincide with the public launch of Google+. This should happen no later than July 31. By the way, on this very day all private (closed) profiles on Google Profiles will be deleted .

Source: https://habr.com/ru/post/123496/


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