Google expands its print advertising program.

Google yesterday announced an increase in its advertising program in print products Google Print Ads ™ . The search engine launched an experimental advertising program last November with the involvement of 50 newspapers and small groups of advertisers. Since then, this program has grown to 255 newspapers with a total circulation of almost 30 million copies. Among the publications there are many well-known publications. From the famous in Russia can distinguish the New York Times and the Washington Post.

Google Print Ads allows organizations and advertisers of all sizes to easily plan and buy ads in both national and local newspapers, within a single web interface. The platform allows marketers to get a new audience in ways that are relevant to newspaper readers and cost-effective for advertisers and publishers. Newspaper owners can increase their profits by adding new customers from Google’s advertisers ’networks, many of whom are new to newspaper advertising. Publishers will continue to work directly with their loyal base of advertising clients.

“We are always striving to expand our editorial products to new advertisers, earning additional revenue from this,” said Todd Haskell, vice president of advertising and business development for the New York Times . - “Google Print Ads has brought to us new small advertisers who either didn’t think about advertising in national newspapers or didn’t pay attention to print ads because of doing business on the Web. Google Print Ads has given us flexibility and control over our own prices to avoid controversy. ”

Google Print Ads is an AdWords add-on designed to bring extra efficiency and responsibility to the services of selling and buying print ads. Advertisers and organizations access Google Print Ads through the AdWords interface and can interactively purchase advertising space in hundreds of US newspapers, among which there will be an audience with the right advertiser. After selecting newspapers with a target audience, the advertiser offers its price and loads the advertisement. Publishers receive this information and, if they are satisfied, they can contact the advertiser directly. Detailed notices and electronic forms for ordering ads provide responsibility, and Google’s automated billing and payment system contributes to business efficiency. By creating such a dynamic and transparent two-way buying and selling process, Google Print Ads gives flexibility and control to both parties to the transaction.