HP color matching technology: money out of thin air?

HP labs have developed technology using sophisticated image processing algorithms and mobile networks to select complementary color shades, including the selection of cosmetics for skin color. According to HP, this technology will allow retailers, consumer goods manufacturers and companies from other areas where a high level of color and image compatibility is required to offer new product selection services that meet the needs of customers.

HP gently spreads, but hard to sleep - this is unique. Specialists of the company claim that their new technology is useful, for example, when choosing cosmetics. So, instead of a lengthy procedure for selecting funds with the help of a consultant, the client can now simply take a picture of himself next to a specially created color table using the camera on his mobile phone. We send an MMS with a photo to the advisory service, wait a couple of minutes, and receive a text message with color recommendations in reply. At first glance, everything is simple and entertaining.

But ... The camera phone is not an ideal tool for shooting high-quality photos. This time. How will such a service dock with the well-known folk wisdom “trust, but verify”? These are two. In fact, is it worth spending money on MMS and time to get advice from HP, if after that you still want to “try on” your color?

Now HP, apparently, will begin to actively look for partners to implement its "unique technology" in life. Boutiques, shops, mobile operators ... Do not be surprised if you receive an SMS from your operator with an offer for “quite inexpensive” to use the new service. Although, maybe I’m too critical, and at first glance, the HP chip that is aimed at “making money out of thin air” will become popular?
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via PC Magazine / RE