Google is negotiating the purchase of the service Hulu

So far, the negotiations have just begun, so there is no reason to speak about any meaningful results. But the fact that such negotiations are under way and it has become known about them means a lot. Hulu video service is the second most popular in the United States after YouTube, and this service has long and successfully earned money. Thus, if Google manages to negotiate a purchase (and antimonopolschiki allow such a deal), then the "corporation of good" will become a major player in the market of video services.

However, Microsoft and Yahoo also declared their desire to buy the service, so Google will have to try hard to become the owner of a YouTube competitor. Now Hulu is engaged in broadcasting popular TV shows like Glee and Modern Family, which are very popular in the USA and some other countries. In addition, the service launched a subscription program last year, so the monetization is quite successful.
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In 2011, according to Hulu Executive Director Jason Kilar, the company should receive an income of $ 500 million. In addition, more and more advertisers are working with the company, and in the first quarter of 2011, the service has 50% more advertisers than during the same period of time in 2010.

Last year, it was also reported that Hulu is going to make an IPO, with an expected price of 2 billion, but these plans were not destined to come true for a number of reasons. One of these reasons - the completion of the contract with some of the partners of the service. But this year, a number of agreements have been updated, so that the concerns of some experts were in vain. Now Hulu is the main competitor of YouTube in the USA and some other countries - but this competition, for the most part, in the advertising sphere. The fact is that Hulu is "dragging out" on itself some significant advertisers, which Google would not mind.

Via CNET