News Corp. sold myspace
Today, News Corp. sold MySpace, the site that dominated the social networking market in the mid-2000s, before it was overshadowed by Facebook. MySpace was sold to Specific Media.
As part of the News Corp agreement. will buy a minority stake in Specific Media. Although the financial side of the deal is not disclosed, The Wall Street Journal and The New York Times talk about an amount of about $ 30–40 million. This amount is only a small fraction of the $ 580 million that News Corp. has. paid for MySpace in 2005, when the site was the leader of the emerging social networking market.
Since then, Facebook has been able to overtake MySpace (this happened in 2008) due to a simpler and more elegant design, user culture, clearer privacy settings and a large community of developers of third-party applications.
At the same time, MySpace underwent several restructurings, strater changes, managerial shake-ups and staff cuts, but could not get out of the corkscrew.
Most recently, in October 2009, Jonathan Miller, who is responsible for Internet business for News Corp., vowed and swore that MySpace could regain its lost leadership under the leadership of Owen Van Natta (former Facebook CEO) and focus on music and entertainment. . But these dreams did not come true and Van Natta left his post in less than a year. MySpace is now headed by Mike Jones, the former executive director of AOL.
Specific Media was founded in 1999 and is located in Irvine, California. It provides advertising services to large brands through its platform, which includes various media formats and delivery methods.
It’s not entirely clear whether Specific Media is going to support MySpace as a social network or not, as well as the future of user profiles and data that users have uploaded to the site.
As part of the News Corp agreement. will buy a minority stake in Specific Media. Although the financial side of the deal is not disclosed, The Wall Street Journal and The New York Times talk about an amount of about $ 30–40 million. This amount is only a small fraction of the $ 580 million that News Corp. has. paid for MySpace in 2005, when the site was the leader of the emerging social networking market.
Since then, Facebook has been able to overtake MySpace (this happened in 2008) due to a simpler and more elegant design, user culture, clearer privacy settings and a large community of developers of third-party applications.
At the same time, MySpace underwent several restructurings, strater changes, managerial shake-ups and staff cuts, but could not get out of the corkscrew.
Most recently, in October 2009, Jonathan Miller, who is responsible for Internet business for News Corp., vowed and swore that MySpace could regain its lost leadership under the leadership of Owen Van Natta (former Facebook CEO) and focus on music and entertainment. . But these dreams did not come true and Van Natta left his post in less than a year. MySpace is now headed by Mike Jones, the former executive director of AOL.
Specific Media was founded in 1999 and is located in Irvine, California. It provides advertising services to large brands through its platform, which includes various media formats and delivery methods.
It’s not entirely clear whether Specific Media is going to support MySpace as a social network or not, as well as the future of user profiles and data that users have uploaded to the site.
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Source: https://habr.com/ru/post/123068/
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