"Bohemian" PR: for Philips Ambilight will shoot a special movie
After showing Chevrolet and Nokia “Transformers”, the most expensive advertising spot around the world, it became difficult to be surprised at such attempts by various companies to promote their products. But in Philips, it seems, they will still be surprised. The elite film PR from the well-known director and president of the 2006 Cannes Film Festival jury Wong Kar-Wai, who will make an exclusive film for the new generation of Philips Ambilight TVs, is an excellent and memorable move.
It is worth noting the pathos with which the announcement of the collaboration of Wong Kar-Waih and Philips occurred. Quote: “The short film will be created specifically for demonstration on Ambilight TVs of a new generation, where light and color will come alive thanks to their incomparable, exceptionally lively and deep processing and transmission, completely immersing the audience into emotions. Exclusive work will contain visual images that combine light and color, and thereby creating the most modern visual solutions. ”
On the other hand, as an artist, Wong Kar-wai is quite pleased with his current employer. Michelangelo also worked not for food, and not only for the idea, while painting the Sistine Chapel, but it turned out, you know, not at all bad. “Color and light are important elements in the formation of an absorbing image,” said Wong Kar-wai. “I am very happy to work on this amazing project with Philips.” Rudi Provroust, CEO of Philips Consumer Electronics, shares the same opinion. According to him, “Today, innovation is no longer just an extension of functionality. This is a way to create an atmosphere that brings sensuality and emotionality to the world of technology. That is why the film used in our campaign to launch the new generation of Ambilight TVs should be created by a master of film seduction. ”
For reference:
Wong Kar-Wai - winner of multiple film awards and festivals recognized as a true master of creativity and outstanding artistic decisions in the movie world. In May 2007, he made a real furor at the Cannes Film Festival with his new film, My Blueberry Nights, in which the leading roles are: Norah Jones, Jude Law, David Streteurn, Rachel Wise and Natalie Portman. Among other films, the director, awarded a number of awards - "2046", "Love Mood" and "Happy Together."
It is worth noting the pathos with which the announcement of the collaboration of Wong Kar-Waih and Philips occurred. Quote: “The short film will be created specifically for demonstration on Ambilight TVs of a new generation, where light and color will come alive thanks to their incomparable, exceptionally lively and deep processing and transmission, completely immersing the audience into emotions. Exclusive work will contain visual images that combine light and color, and thereby creating the most modern visual solutions. ”
On the other hand, as an artist, Wong Kar-wai is quite pleased with his current employer. Michelangelo also worked not for food, and not only for the idea, while painting the Sistine Chapel, but it turned out, you know, not at all bad. “Color and light are important elements in the formation of an absorbing image,” said Wong Kar-wai. “I am very happy to work on this amazing project with Philips.” Rudi Provroust, CEO of Philips Consumer Electronics, shares the same opinion. According to him, “Today, innovation is no longer just an extension of functionality. This is a way to create an atmosphere that brings sensuality and emotionality to the world of technology. That is why the film used in our campaign to launch the new generation of Ambilight TVs should be created by a master of film seduction. ”
For reference:
Wong Kar-Wai - winner of multiple film awards and festivals recognized as a true master of creativity and outstanding artistic decisions in the movie world. In May 2007, he made a real furor at the Cannes Film Festival with his new film, My Blueberry Nights, in which the leading roles are: Norah Jones, Jude Law, David Streteurn, Rachel Wise and Natalie Portman. Among other films, the director, awarded a number of awards - "2046", "Love Mood" and "Happy Together."
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Source: https://habr.com/ru/post/12302/
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