Changed Google Adsense and other rules

“In order to avoid misleading users, we do not allow Google ads or Google search on sites that host other ad units or services formatted in design and color similar to Google blocks and services on this site. You can sell direct advertising on the site, but you are entirely responsible for making this ad look different from Google ads. ”



For web publishers, this means that if you rotate YPN and AdSense (or other advertising systems? For example, Runner) 50/50 using approximately the same block colors, you will violate the AdSense rules. Also violation of these rules will be placement in one part of your AdSense site, and in the other - another ad with Google Ads like block colors.



Referrals

Previously, web publishers were allowed to use no more than four referral products, each with one button on the site. Now it is possible to place text referral ads, and you can place up to two buttons on a page, without restriction to four products.

Experts expect additional referral products from Google.



Use referrals

Referral offers must be made without any obligations or requirements for end users. Web publishers cannot ask users for their email addresses in connection with AdSense referral products.

AdSense ad blocks and pictures

AdSense added rules regarding the use of pictures next to AdSense units.

• It is not allowed to draw attention to ad units through the use of arrows or other graphic tweaks.

• It is not allowed to post images that mislead users in relation to a separate advertisement.

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Products with Copyright

Previously:

To avoid copyright trials, publishers are not allowed to display Google ads on MP3, Video, News Groups, and Image Results pages.

Now:

Web publishers cannot place Google ads on pages with content protected by copyright laws if they, web publishers, do not have all the necessary legal rights to host such content.