“Startup without a budget”: uncomfortable about business, but interesting
Summary: "Startup without a budget" = "book-kick ass" + a practical guide. Energetic people - must read.
I will talk about a book written by an adventurer for adventurers. Mike Michalowitz , a 30-year-old entrepreneur, founder of 3 successful companies. He is not a genius, not a thief, not the heir of a millionaire, and not at all a “conqueror of friends” with a glued smile.
He is a TBB, " toilet paper businessman ." The term unexpected and sharp, in this book there is a lot of such. He describes a pattern of behavior. You get up from the toilet and see that there are three lonely bits on the toilet roll. What will you do? Poke your head out the door and call for help? Angry pull pants "as is"? TBB will find a way to get by.
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Mike and other entrepreneurs who won a place in the book did not create Facebook, Twitter and Google that thundered for the whole world. They struggled — and with tasty falls of the muzzle into the mud — to wade through competition, a saturated market and bureaucracy. They started with a minimum of funds for the soul. As a rule, it was a bright head, a desire to work and love for their work.
The enterprises of these people are still not very well known and profitable. But they provide their creators and their families. With a margin.
“ Startup without a budget ” is a textbook on this kind of entrepreneurship. Like any textbook, it begins with a theory. Like any modern startup book, recommends finding your calling. And after the recommendation gives clear step by step instructions - how to do it.
It is precisely the clarity and practicality that distinguishes “Startup without a budget” from dozens of similar benefits a la “100 Ways to Start Your Business”. This is a competent, proven step-by-step algorithm for creating a profitable enterprise with a minimum of initial resources. Some stages need to be done "as written." Somewhere, on the contrary, to show flexibility and adapt to specific conditions. Leitmotif one - act. Now. “ Excuses ... excuses, you know, look like ass. Everyone has one and all stink. "(I quote Michalowica)
What else is good this book? Excellent language - driving, sharp, capacious - and adequate translation. Mentoring is absent as a class, it is so fascinating that for the first time in many years I missed my subway station. And believe me, if I dragged a rather big paper book instead of an e-book on the road, it is worth a lot!
In many ways, it echoes the acclaimed " Rework " by Frayd and Hensson, even the covers are similar. But the text in it is still much more :-)
Who do I recommend buying a Startup Without a Budget? Young soul people who want to live - work, get involved, make a profit - something "their", and all the forces to avoid tediousness and stale corporate spirit. To those who know: the company must make money, not start with it. And, more importantly, remembering about the true purpose of money.
I will talk about a book written by an adventurer for adventurers. Mike Michalowitz , a 30-year-old entrepreneur, founder of 3 successful companies. He is not a genius, not a thief, not the heir of a millionaire, and not at all a “conqueror of friends” with a glued smile.
He is a TBB, " toilet paper businessman ." The term unexpected and sharp, in this book there is a lot of such. He describes a pattern of behavior. You get up from the toilet and see that there are three lonely bits on the toilet roll. What will you do? Poke your head out the door and call for help? Angry pull pants "as is"? TBB will find a way to get by.
')
Mike and other entrepreneurs who won a place in the book did not create Facebook, Twitter and Google that thundered for the whole world. They struggled — and with tasty falls of the muzzle into the mud — to wade through competition, a saturated market and bureaucracy. They started with a minimum of funds for the soul. As a rule, it was a bright head, a desire to work and love for their work.
The enterprises of these people are still not very well known and profitable. But they provide their creators and their families. With a margin.
“ Startup without a budget ” is a textbook on this kind of entrepreneurship. Like any textbook, it begins with a theory. Like any modern startup book, recommends finding your calling. And after the recommendation gives clear step by step instructions - how to do it.
It is precisely the clarity and practicality that distinguishes “Startup without a budget” from dozens of similar benefits a la “100 Ways to Start Your Business”. This is a competent, proven step-by-step algorithm for creating a profitable enterprise with a minimum of initial resources. Some stages need to be done "as written." Somewhere, on the contrary, to show flexibility and adapt to specific conditions. Leitmotif one - act. Now. “ Excuses ... excuses, you know, look like ass. Everyone has one and all stink. "(I quote Michalowica)
A couple of words on the eternal topic "in Russia it will not work." Not only is this a classic excuse . The publishers, Mann, Ivanov and Ferber , supplemented the book with comments adapting the author's ideas to domestic conditions.
What else is good this book? Excellent language - driving, sharp, capacious - and adequate translation. Mentoring is absent as a class, it is so fascinating that for the first time in many years I missed my subway station. And believe me, if I dragged a rather big paper book instead of an e-book on the road, it is worth a lot!
In many ways, it echoes the acclaimed " Rework " by Frayd and Hensson, even the covers are similar. But the text in it is still much more :-)
Who do I recommend buying a Startup Without a Budget? Young soul people who want to live - work, get involved, make a profit - something "their", and all the forces to avoid tediousness and stale corporate spirit. To those who know: the company must make money, not start with it. And, more importantly, remembering about the true purpose of money.
- The page of the book “Startup without a budget” on the publisher's website - is a brief summary, excerpts (including instructions - how to manage with 3 leaves after all :-), reviews.
- Site Michalowica with all that is necessary.
- “ Startup without a budget ” on Amazon - 4.5 out of 5 points. Of the 266 ratings, 232 is the highest score.
- “ Startup without a budget ” on Goodreads is 3.5 out of 5. They are praised for being energetic and practical, scolded for using the word “ass” and confusion.
Source: https://habr.com/ru/post/122893/
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