Microsoft is developing new online advertising tools

Microsoft has introduced about 60 new technologies aimed at the online advertising market. Among the key areas that its adCenter Labs research lab is working on are services for working with keywords and content, selecting advertisements and evaluating their effectiveness.

The 30% growth in the online advertising market, recorded last year, is pushing Microsoft to take action. The company, which has virtually unlimited opportunities in the software world, can not gain a foothold on the Internet, stating a drop in profits in the third quarter of 2006, while Google is showing steady growth , doubling its revenues over the same period.

Naturally, this situation does not suit the company of Bill Gates. At the Demo Fest held yesterday in Redmond, the software giant unveiled several key online technologies, among which e-commerce products are particularly noticeable, such as:
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- a platform for analyzing keywords (Keyword Services Platform), which includes an API for recommending, predicting and monetizing the most popular queries;

- a tool for determining the commercial orientation of queries and analysis of keywords that the advertiser plans to buy when promoting their own products;

- visual statistical and analytical reports that allow you to determine not only the size and demographic composition of the audience, but also to study user preferences.

It is worth noting that these products are still in the testing stage and are not available to a wide audience.