Methods of ineffective promotion of Facebook applications
There is an opinion that good things do not need advertising. Alas, it is not. Your great product (service) will not be in demand until people (users) know about its existence, its consumer qualities.
Facebook application developers are attracted by the figure of 600,000,000 potential users. But why these potential millions do not want to turn into real users of your wonderful application?
In this article I will talk about some popular inefficient methods of application promotion. Everything described below is based on my personal experience in the promotion of the application "Auction" . Some may argue that the methods are good, I just "do not know how to cook." May be...
A small lyrical digression. According to the established tradition, Facebook application developers require the user to login at the entrance to the application. Even if you came to look at the application from the side - be kind, log in. I do not approve of this practice; in my application, authorization is required only where it is needed. This probably influenced the conversion figures.
Pros: flexible advertising campaign settings, gift coupons (see ebay)
Cons: expensive, low conversion
It was not possible to bring down the price of 1 click below $ 1. None of the 30 attracted visitors became a user of my application.
')
Pros: cheap, high conversion
Cons: high risks
Identified users who could potentially be interested in my application, and sent several personalized invitation letters (via Facebook's private messaging system). After about the 50th letter I received a notice about a spam complaint, I didn’t take any further risks. 10 invitees have become active users of the application.
Pros: cheap, gift vouchers
Cons: low conversion
I realized that not all Google users are registered on Facebook, but decided to use a gift voucher from Google for the advertising campaign. The average cost per click was $ 0.07, conversion is less than 2%. An advertising campaign was conducted for users from the USA and Western Europe.
Pros: cheap
Cons: low conversion, high risks
On ebay and profile forums, you can find many offers to sell thousands of Like's for your Facebook fan page. The proposal seems tempting - the sellers promise that it will be real people, not robots. And usually it's true. But sellers are silent about the fact that these “living people” do not know anything about your fan page, and, most likely, they will never visit it. The mechanism of deception is simple - on entertainment sites you put your Like button and visitors who like the picture (video, article) unwittingly become your “fans”. It turns out effective cheat puzmerki, but the real visitors do not get this way. For obvious reasons, the administration of Facebook bans the accounts of particularly zealous "advertisers".
Separately, I will describe the methods that I researched, but did not use in practice:
- Direct purchase of advertising in other applications. The price depends on the size of the audience and the ability to negotiate, generally cheap. Conversion depends on the quality and intersection of the audience of applications, in general, low.
- Buying advertising in other applications through third-party services. Expensive. For example, lifestreet.com asks for $ 2.5 for one authorized user, the minimum order is $ 5000. Quality did not check.
Perhaps someone wants to share methods of effective promotion of applications?
Facebook application developers are attracted by the figure of 600,000,000 potential users. But why these potential millions do not want to turn into real users of your wonderful application?
In this article I will talk about some popular inefficient methods of application promotion. Everything described below is based on my personal experience in the promotion of the application "Auction" . Some may argue that the methods are good, I just "do not know how to cook." May be...
A small lyrical digression. According to the established tradition, Facebook application developers require the user to login at the entrance to the application. Even if you came to look at the application from the side - be kind, log in. I do not approve of this practice; in my application, authorization is required only where it is needed. This probably influenced the conversion figures.
1. Advertising on Facebook Adverts
Pros: flexible advertising campaign settings, gift coupons (see ebay)
Cons: expensive, low conversion
It was not possible to bring down the price of 1 click below $ 1. None of the 30 attracted visitors became a user of my application.
')
2. Invitations
Pros: cheap, high conversion
Cons: high risks
Identified users who could potentially be interested in my application, and sent several personalized invitation letters (via Facebook's private messaging system). After about the 50th letter I received a notice about a spam complaint, I didn’t take any further risks. 10 invitees have become active users of the application.
3. Advertise with Google Adwords
Pros: cheap, gift vouchers
Cons: low conversion
I realized that not all Google users are registered on Facebook, but decided to use a gift voucher from Google for the advertising campaign. The average cost per click was $ 0.07, conversion is less than 2%. An advertising campaign was conducted for users from the USA and Western Europe.
4. Buying Like's
Pros: cheap
Cons: low conversion, high risks
On ebay and profile forums, you can find many offers to sell thousands of Like's for your Facebook fan page. The proposal seems tempting - the sellers promise that it will be real people, not robots. And usually it's true. But sellers are silent about the fact that these “living people” do not know anything about your fan page, and, most likely, they will never visit it. The mechanism of deception is simple - on entertainment sites you put your Like button and visitors who like the picture (video, article) unwittingly become your “fans”. It turns out effective cheat puzmerki, but the real visitors do not get this way. For obvious reasons, the administration of Facebook bans the accounts of particularly zealous "advertisers".
Separately, I will describe the methods that I researched, but did not use in practice:
- Direct purchase of advertising in other applications. The price depends on the size of the audience and the ability to negotiate, generally cheap. Conversion depends on the quality and intersection of the audience of applications, in general, low.
- Buying advertising in other applications through third-party services. Expensive. For example, lifestreet.com asks for $ 2.5 for one authorized user, the minimum order is $ 5000. Quality did not check.
Perhaps someone wants to share methods of effective promotion of applications?
Source: https://habr.com/ru/post/122790/
All Articles