Encrypt, scan, smile - the first startup in the domain.rf

Encrypt. RF-project to create T-shirts with QR codes

Having become an ordinary thing in Japan, a convenient thing in Europe, an effective advertising tool in the world, QR codes came to Russia. When? It is difficult to answer, but a two-dimensional barcode on a buildboard or on an aeroexpress ticket doesn’t surprise almost anyone.

What is it?

QR code is a two-dimensional bar code developed and presented by the Japanese company “Denso-Wave” in 1994. QR abbreviation derived from English. quick response, which translates as "quick response". QR code can encrypt text, graphic, link.
The next question of a reasonable person is “what for?”, Otherwise “what is the advantage of this invention?”
The advantage can be assessed first of all by the owners of mobile phones who have installed software for recognizing QR codes. Having installed a recognition program, you can enter text information into your phone, add contacts to your address book, follow web links, send SMS messages, etc.

In Japan, QR codes are applied to virtually all products, widely used in advertising and promotion, but this post is not about case codes. Read about them, for example, here or see the cool case here .
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What did we decide to do?

We decided to launch a service for the sale of T-shirts with personalized QR codes- encrypted.rf. Yes, we suggest that you wear a link on your chest to your facebook account, your business card, a link to your project, or just the phrase “My boss is a nerd”. With a few clicks on the website, you can generate a code, pick up a template from the design database, write your own text and after a while meet the courier with your T-shirt, which no one has any analogue to. On the site you can also download an application for recognition code.

The first batch was donated to friends in exchange for the right to use their photos for the site. A friend of the Austrian was a little discouraged, losing the remnants of vodo-bearish stereotypes about the Russians, and asked to send a few T-shirts to Vienna.

I like it when people ask what it is, and you can smile maliciously and offer to scan. Some of my acquaintances use their T-shirts to simplify the process of dating, inviting girls to find out what is encrypted or simply conducting educational campaign about the nature and purpose of codes.
Really convenient to enter business cards in the address book.
It attracts attention (there’s just dating, and a way to confirm your image of an advanced person, and so on).
You can give a girl from a literary institute or grandfather, who never think that a black and white print on a t-shirt is a little more than an ornament.
She can lie in the closet and put on for cleaning the floor or walking the dog. Or maybe just lie in your T-shirt collection, and after years you will tell your grandchildren how you were at the origins of social networks and other technologies.
And you can follow the example of Grape and MTS to do a quest for your friends (or brand, client, site ..?)
Or just play spies when we already seemingly grew up.