People are starting to trust more credit cards
Hi, Habrahabr!
Today, ChronoPay opens its corporate blog on Habré, in which we plan to discuss the rapidly growing eCommerce market.
Every hour we provide thousands of transactions on the Internet, which allows us to see the state of the market, identify and analyze key trends in its development. And we are ready to share this knowledge. In our posts we will talk about the principles of working with electronic payments, consider in detail the technical side of creating and maintaining an online store, publish interesting data about Internet business in Russia and abroad.
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We dedicated our first post to a small but important study on how people spend money in various spheres of eCommerce, what is the average amount of an average check on cards in RuNet.
Here you need to understand that four forces act on the size of the average check:
Below is a table of average checks for various areas of e-commerce. The data is based on operations with plastic cards passing through ChronoPay.
Specify that:
If we talk about aggregate data, then from 2009 to 2011 we are seeing a gradual decrease in the average check - people begin to trust bank cards more as a means of payment on the Internet, and they pay more often , the average transaction value in 2011 is 40% less than in 2008 Plastic cards are becoming increasingly popular in the field of payment for services (here, in addition to the growth of the average check, we also see an impressive increase in the frequency of payments due to the shift from payment through terminals to payment on the Internet, including the transfer of terminal experience to the Internet, measures in Acad or MTS ).
To date, the leading position in terms of the average check in RuNet is occupied by the tourism business. It is also worth noting that, despite the fact that travel agency sites offer a wider range of services (search for tickets and hotels, the ability to book a car without agency fees), the sites of the airlines themselves are more popular.
Significant average checks are also demonstrated by various sweepstakes and web brokers. Next time we are ready to consider in more detail the data on average payments in those categories that will be of interest to our readers. So comment and ask questions.
Today, ChronoPay opens its corporate blog on Habré, in which we plan to discuss the rapidly growing eCommerce market.
Every hour we provide thousands of transactions on the Internet, which allows us to see the state of the market, identify and analyze key trends in its development. And we are ready to share this knowledge. In our posts we will talk about the principles of working with electronic payments, consider in detail the technical side of creating and maintaining an online store, publish interesting data about Internet business in Russia and abroad.
')
We dedicated our first post to a small but important study on how people spend money in various spheres of eCommerce, what is the average amount of an average check on cards in RuNet.
Here you need to understand that four forces act on the size of the average check:
- Features of consumer behavior - the number of goods paid at the same time, the frequency of purchases, etc.
- A specific set of stores served by ChronoPay in this segment. All emissions associated with the "atypical" goods, we have tried to smooth out.
- The emergence of new segments.
- Inflation.
Below is a table of average checks for various areas of e-commerce. The data is based on operations with plastic cards passing through ChronoPay.
Specify that:
- Retail includes books, software, auto parts, clothes and shoes, flowers, household appliances, computers and office equipment, gifts, multimedia, household goods, sports goods, accessories.
- Telecoms include Internet, TV, telephony and mobile communications.
- Tourism combines airline tickets and tours.
- The services include such segments as training, hosting and advertising, security alarms.
- Digital content includes MP3 stores and online games.
If we talk about aggregate data, then from 2009 to 2011 we are seeing a gradual decrease in the average check - people begin to trust bank cards more as a means of payment on the Internet, and they pay more often , the average transaction value in 2011 is 40% less than in 2008 Plastic cards are becoming increasingly popular in the field of payment for services (here, in addition to the growth of the average check, we also see an impressive increase in the frequency of payments due to the shift from payment through terminals to payment on the Internet, including the transfer of terminal experience to the Internet, measures in Acad or MTS ).
To date, the leading position in terms of the average check in RuNet is occupied by the tourism business. It is also worth noting that, despite the fact that travel agency sites offer a wider range of services (search for tickets and hotels, the ability to book a car without agency fees), the sites of the airlines themselves are more popular.
Significant average checks are also demonstrated by various sweepstakes and web brokers. Next time we are ready to consider in more detail the data on average payments in those categories that will be of interest to our readers. So comment and ask questions.
Source: https://habr.com/ru/post/122602/
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