E3: show over?

Opened on July 12, the next exhibition of the Electronic Entertainment Expo this year has the “proud name” of the E3 Media & Business Summit. Michael Gallagher, an adviser in the office of the President of the United States, called the exhibition "a business meeting of the leaders of the gaming industry," and the participants and visitors from the press dubbed it an "closed meeting." Is the show over?

The task of the exhibition organizers is simple. Remove fanboys from pavilions of the crowd, get rid of half-naked girls from the stands and do not allow the show to interfere with the work (showing projects, reaching agreements, communicating with the press) invited giants of the gaming industry. By the way, in 2007, at E3, only the grants and hit. A huge number of small companies doing not such bad projects are left out. "Igrodelov" at the E3 Media & Business Summit, all in all about thirty. You can say “but what!” And “quality is better than quantity!” But the fact remains.

E3 as a business event is also spoken by the scant news that emerged over several days of the exhibition. Sony Playstation 3 price cut from $ 600 to $ 500, lightweight PSP version is released, Wii-shnye passions and announcements of unmeasured number of sequels (Call of Duty 4, Guitar Hero 3, Grand Theft Auto 4, Metroid Prime 3, Killzone 2, Metal Gear Solid 4, Unreal Tournament 3, etc.). There is almost nothing more to add.

Of course, journalists who have visited the E3 Media & Business Summit will have another half year to break out with announcements, previews and debriefing of various game projects. But is it worth it for this exhibition? Boring entertainment industry exhibition? It's only the beginning.