After Google Inside Search last week, Alan Eustace, senior vice president of Google search, told us a little about what CEO Larry Page is thinking about searching.
Here are some long-term goals:
Answers, not just results. Paige is unhappy that Google provides only a set of scattered links on request, and wants the search engine to provide more organized and consistent results. For example, on the query “what is the best way to create a spacesuit?” Google could display a set of training videos, and then companies that can provide materials, engineering resources, and so on to complete the task.
Providing the desired results before you start searching. Take as an example a person who suffers from a knee problem and is seeking surgical treatment methods. When he finishes his search, Google can find out that there is a new experimental method that can reduce recovery time by 30% - but the person does not have the opportunity to find out about it until he searches again. Google would like to find a way to provide such information, even when people are not actively looking for it.
Improved context. Eustace cited the example of a person planning a trip to New York next week and asking a question like “what to do in New York?”. Google should be able to understand the question, provide a list of activities based on known interests, and then remember that you are in New York for a certain period of time on your next search queries.
Eustace also noted that Google still receives more requests from desktops than from mobile devices, and the company even made a bet about when mobile search will overtake the desktop.