"Face control in the supermarket" or registration before purchase
Yesterday, going to one of the popular network resources (specializing in selling to a wide audience of consumers), I encountered an unpleasant fact - even before the purchase and even before the product catalog was displayed on the screen, I was asked to register.
As a person who has a large number of different accounts and does not want to “produce entities more than necessary,” I just closed the page (the offer of this site was not very necessary for me, and there are enough analogs).
And then an interesting comparison came to my mind - this method of registration strikingly resembles the idea of introducing a strict face control and general passport check (with data copying, of course) when entering ... into a large supermarket!
')
Imagine just such a picture! You want to buy bread, butter, mineral water and sausages, and you are offered to introduce yourself and go through a metal detector. And then there will be advertising to fill up if you do not come to your senses and tell the guard in clear text that you do not need advertising. Who would like it?
Meanwhile, regular customers of real supermarkets have the opportunity to register - just go to the reception desk and issue a discount card. After that, they can start to send ads, if you ask.
But another example - in office buildings, and even more so in enterprises, they often install guard posts and check documents. But this is not about the census of customers, but about protecting the companies themselves from unwanted visits and commonplace theft.
Similarly, you can talk about online trading. Why impose registration on the user, especially before the purchase and even before the demonstration of the goods? Airlines and hotel booking services are happy to sell a ticket or book a room without registering. But this is both more expensive and more serious than pizza delivery! Yes, and most companies give pizza to order without registration, simply by entering a contact phone number.
Nevertheless, some online stores are persistently trying to impose on the buyer the input of e-mail, remembering usernames and passwords, filling in heaps of fields. And it all becomes ... an obstacle to buying. What for?!
As a person who has a large number of different accounts and does not want to “produce entities more than necessary,” I just closed the page (the offer of this site was not very necessary for me, and there are enough analogs).
And then an interesting comparison came to my mind - this method of registration strikingly resembles the idea of introducing a strict face control and general passport check (with data copying, of course) when entering ... into a large supermarket!
')
Imagine just such a picture! You want to buy bread, butter, mineral water and sausages, and you are offered to introduce yourself and go through a metal detector. And then there will be advertising to fill up if you do not come to your senses and tell the guard in clear text that you do not need advertising. Who would like it?
Meanwhile, regular customers of real supermarkets have the opportunity to register - just go to the reception desk and issue a discount card. After that, they can start to send ads, if you ask.
But another example - in office buildings, and even more so in enterprises, they often install guard posts and check documents. But this is not about the census of customers, but about protecting the companies themselves from unwanted visits and commonplace theft.
Similarly, you can talk about online trading. Why impose registration on the user, especially before the purchase and even before the demonstration of the goods? Airlines and hotel booking services are happy to sell a ticket or book a room without registering. But this is both more expensive and more serious than pizza delivery! Yes, and most companies give pizza to order without registration, simply by entering a contact phone number.
Nevertheless, some online stores are persistently trying to impose on the buyer the input of e-mail, remembering usernames and passwords, filling in heaps of fields. And it all becomes ... an obstacle to buying. What for?!
Source: https://habr.com/ru/post/122446/
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