Lebedev rap. Opera 34

original

Any creativity implies a consumer -
viewer, listener, reader, connoisseur.
Commercial creativity (which, of course, is
design) - especially. And manifests itself
it is this consumer to not run away
at the first sounds / lines /
looking away
effective must be creativity. And nibet ...

For many years, the western industry has
contact with your consumer using
the achievements of academician Pavlov,
the advertisement rang the bell and the consumer dripped
money from fistula, in wallet inserted.
You call up a reklamkoy - and then, like an echo,
the coin rings:
worked !! ..

As a result, we see an almost perfect society:
on the one hand, professional advertising,
with the help of crowds
psychologists,
copywriters,
Designers,
compiled; on the other, yes, mom -
consumers will not buy another forever.
')
At the heart of this harmonious union
lies the simple truth -
(no, not cultural bald head)
As the facade of the Moscow Youth Theater,
the product must comply with the request - first of all aesthetically.
And the industry has chosen a democratic path -
(such as to work was not dull)
try to do both well and beautifully.

But it is in Pendosia ...
And what about Russia?

Move on this side of the Atlantic.
And we will go a little to the east, where they paint batik.
We were at home. What do we see?
What tastes did the people bring up?
Oh, damn, go away!
What does he like and what is he willing to pay for?
Ivan, I do not want to jerk on it ...

The default people are the secret guardian.
standards of tastelessness, vulgarity abode,
illiteracy, kitsch, cheap stuff and misunderstanding.
To change these settings,
you need to spend years on education.
This should be done unobtrusively, but persistently.
Then there will be a glorious society!

As a result, we see an almost perfect society:
on the one hand, professional advertising,
compiled with the help of super-designs;
on the other, yes, mom -
consumers will not buy another forever.

And the main thing is to develop, heal, learn,
to work, to marry (or maybe not) - to become full-fledged, useful for society ...
And to design for modern tastes:
like Zaha Hadid, Art Lebedev or Prada ...