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How good are VeriSign EV SSL certificates

Most companies that have websites with the ability to conduct online transactions are aware of the problems associated with the trust of users to web resources, such as: a large number of unfinished transactions (including abandoned "personal baskets" in online stores), unwillingness provide confidential information, including credit card numbers, etc.

VeriSIgn Extended Validation SSL certificates solve many of the problems described.
1. The ability to increase user confidence in the site
VeriSign Extended Validation certificates allow users of modern browsers to instantly understand whether they are accessing a legitimate website or not. When accessing a site protected by a VeriSign Extended Validation certificate, the browser’s address bar is colored green, additionally displaying the name of the company whose site is being accessed.
Example: Internet Explorer 8.0


Statistics usage certificates VeriSign Extended Validation shows that after installing these certificates significantly reduces the number of pending transactions and increases the purchasing activity of users on the site. 97% of respondents were ready to provide credit card numbers when they noticed that the address bar is green. More importantly: 77% of respondents were not ready to provide confidential information on the site, if they noticed that the address bar was highlighted in green before, but this time not. It is an effective anti phishing tool.
2. The possibility of issuing new certificates in 5 minutes
Managing the infrastructure of public keys manually is a very laborious process, often leading to errors, delays in terms and financial losses in case of late renewal of the certificate. The VeriSign MPKI management service allows you to perform a full cycle of certificate management within an infrastructure, including registration, approval, issuance, renewal, and revocation of certificates. By automating the process, issuing a new certificate via MPKI takes 5 minutes. VeriSign MPKI not only simplifies the process through automation, which is especially important for infrastructures that include dozens, hundreds, and more servers, but also allows you to purchase kits
certificates with discounts.
3. Confidence that your site does not contain malicious code
Symantec makes a daily scan of sites protected by VeriSign Trust Seal (a component provided to all users of VeriSign SSL certificates). If a malicious code is detected, the site owners will be informed of the incident. Solving problems allows you to avoid the likelihood of getting into the "black" lists of search engines, as well as prevent spoiling the company's image in the eyes of customers.
4. The confidence of site users in their security
On sites scanned by Symantec, you can display the VeriSign Trust Seal label.
Studies show that this trustmark confirms the legitimacy of the site in the eyes of users, allowing you to increase the number of online transactions on sites by an average of 17.8%.
5. Increase your site traffic
Increasing website traffic is one of the important marketing tools used to stimulate online business growth. Functional Seal-In-Search allows you to display a symbol of confidence to the site in search results. Studies show that the Seal-In-Search trust symbol makes the link more visible, which makes it more likely for users to visit it.

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Source: https://habr.com/ru/post/122354/


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