Views haven't died yet - Nielsen // NetRatings has clarified its position.

Today, Nielsen // NetRatings , one of the recognized leaders in Internet statistics and ratings, sent a letter to its customers explaining the noise in the changes in the rating of sites. Here is an excerpt from the letter:

Press reports have created some confusion in the industry and the media. We would like to clarify that, in addition to the new metrics (Total Minutes, Total Sessions), which, in our opinion, are important indicators of engagement, we will continue to provide ALL the metrics that existed in the Nielsen NetView reports, including:

• Unique audience;
• The average number of sessions per person;
• Time per person;
• The total number of page views and pages per person;
• Demography.

This has always been our plan, and we regret that some media reports could have been interpreted differently. In our service, customers can sort the data by any metric.

Moreover, our unique measure for compiling the rating will be “Unique Visitors”. Additionally, we are rated by "volume", and traditionally used for this "Page views." It is for ranking in terms of volume, we recommend using the indicator of viewing time instead of the number of pages.

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In my opinion, they correctly and correctly reacted to the scandalous messages .