Reducing the number of users on Facebook
A little unexpected news today came from the service Inside Facebook. Over the last month, the service has begun to lose users. In the US, attendance fell by almost 6 million, from 155.2 to 149.4 million. This is the first case of decline in the United States for more than a year. Also, the number of users from Canada decreased by 1.52 million, that is, by 8%, to 16.6 million. By 100 thousand lost the United Kingdom, Norway and Russia.
Overall, Facebook continues to grow, at 1.7% worldwide. But mainly due to emerging markets such as Brazil and Mexico. But the reduction of visitors in those countries where the site has become popular in the first place can not but suggest the idea that people are “overwhelmed” by socialization.
Partially, the decline can be attributed to seasonal changes, but Inside Facebook also noted that this is already the second month when growth in all countries has decreased by 50%.
Based on these statistics, the only way for serious growth remains to capture still untapped large countries, such as China. Although we all know the difficulties with the entry of Western companies in the Chinese market.
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If we analyze the situation and assume that seasonal changes are only part of the fall, we can conclude that the main market for Facebook, namely the United States, is already overheated and fed up with social networks. And may begin the outflow of users. And this in turn means that the postponed IPO of a company may become far from being as profitable as it is now estimated. Let me remind you that now the company is estimated at 60 billion dollars, and some analysts predicted an estimate of 100 billion by the end of the year.
Regarding the future of social networks in Russia. If the trend of satiation of the US market is confirmed, then in 3-4 years we should expect the same situation with the Russian social networking market. Today, the number of Internet users in the country is growing and they are the most "obsessed" social networks in Europe, but this growth is not infinite. Naturally, there will not be a situation where everyone will take and abruptly leave social networks, but after gaining a “critical mass” of soc. network expects stagnation.
We are not talking about the “bubble” of version 2.0, most companies valued at billions have the opportunity to return the money to investors, but the ratings of most of these companies are somewhat overestimated.
I don’t want to dramatize about the future of Facebook, which, in my opinion, will acquire its billion users. And maybe 1.5. But the first bell for experts in assessing the situation with the prospects for the development of social networks rang.
via businessinsider.com
Overall, Facebook continues to grow, at 1.7% worldwide. But mainly due to emerging markets such as Brazil and Mexico. But the reduction of visitors in those countries where the site has become popular in the first place can not but suggest the idea that people are “overwhelmed” by socialization.
Partially, the decline can be attributed to seasonal changes, but Inside Facebook also noted that this is already the second month when growth in all countries has decreased by 50%.
Based on these statistics, the only way for serious growth remains to capture still untapped large countries, such as China. Although we all know the difficulties with the entry of Western companies in the Chinese market.
')
If we analyze the situation and assume that seasonal changes are only part of the fall, we can conclude that the main market for Facebook, namely the United States, is already overheated and fed up with social networks. And may begin the outflow of users. And this in turn means that the postponed IPO of a company may become far from being as profitable as it is now estimated. Let me remind you that now the company is estimated at 60 billion dollars, and some analysts predicted an estimate of 100 billion by the end of the year.
Regarding the future of social networks in Russia. If the trend of satiation of the US market is confirmed, then in 3-4 years we should expect the same situation with the Russian social networking market. Today, the number of Internet users in the country is growing and they are the most "obsessed" social networks in Europe, but this growth is not infinite. Naturally, there will not be a situation where everyone will take and abruptly leave social networks, but after gaining a “critical mass” of soc. network expects stagnation.
We are not talking about the “bubble” of version 2.0, most companies valued at billions have the opportunity to return the money to investors, but the ratings of most of these companies are somewhat overestimated.
I don’t want to dramatize about the future of Facebook, which, in my opinion, will acquire its billion users. And maybe 1.5. But the first bell for experts in assessing the situation with the prospects for the development of social networks rang.
via businessinsider.com
Source: https://habr.com/ru/post/121233/
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