Google begins to take into account in issuing meta tags rel = "author" and rel = "me"
From June 7, Google began to consider the HTML5 author tag (rel = "author") in search results, with reference to the author’s personal profile.
According to the rules of using copyright meta tags, the personal page of the author must be located on the same domain as the author's text. To link pages on different domains with the same author, reciprocal links are used marked XFN (rel = "me"). If on Habré there is a link to the personal page of the author,
then on the mattcutts.com domain there should be a link back to Habr:
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Google supports and relevant microformats from schema.org .
Thus, in the search results you can see the authors of articles and even search for content, taking into account the name of the author.
In addition, Google will be able to better distinguish original content from duplicates and, thus, it is better to rank the issue. Unfortunately, Google is still unable to completely overcome the situation when, in some cases, sites with secondary content are ranked higher than sites with original content.
Google has already helped implement support for these meta tags on several major media sites, including The New York Times, The Washington Post, CNET, Entertainment Weekly and The New Yorker. In addition, in the near future, the automatic implementation of copyright meta tags will be implemented for all pages on Blogger and Youtube platforms.
“Good content comes from good authors, and we are looking for ways to highlight such authors and rank search results,” Google said. It is possible that this is being done to popularize Google Profiles and Google’s social services in the future, independent experts add.
Written by <a rel="author" href="../authors/mattcutts">Matt Cutts</a> According to the rules of using copyright meta tags, the personal page of the author must be located on the same domain as the author's text. To link pages on different domains with the same author, reciprocal links are used marked XFN (rel = "me"). If on Habré there is a link to the personal page of the author,
<a rel="me" href="http://mattcutts.com">Read more about Matt</a> then on the mattcutts.com domain there should be a link back to Habr:
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Matt has also written <a rel="me" href="http://mattcutts.habrahabr.ru/blog/">lots of articles for the Habrahabr</a>. Google supports and relevant microformats from schema.org .
Thus, in the search results you can see the authors of articles and even search for content, taking into account the name of the author.
In addition, Google will be able to better distinguish original content from duplicates and, thus, it is better to rank the issue. Unfortunately, Google is still unable to completely overcome the situation when, in some cases, sites with secondary content are ranked higher than sites with original content.
Google has already helped implement support for these meta tags on several major media sites, including The New York Times, The Washington Post, CNET, Entertainment Weekly and The New Yorker. In addition, in the near future, the automatic implementation of copyright meta tags will be implemented for all pages on Blogger and Youtube platforms.
“Good content comes from good authors, and we are looking for ways to highlight such authors and rank search results,” Google said. It is possible that this is being done to popularize Google Profiles and Google’s social services in the future, independent experts add.
Source: https://habr.com/ru/post/121097/
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