Google is negotiating the purchase of AdMeld

Google is in the final stages of negotiations (according to some data, the deal has already been concluded) about the purchase of AdMeld, which optimizes advertising campaigns for its customers. Thus, the AdMeld platform allows an advertising buyer to launch an advertising campaign with a minimum price. The AdMeld office is located in New York, and the company itself was founded back in 2007.

Since then, AdMeld specialists have helped advertisers to choose an advertising network that is optimally suited to the needs of a particular company, with further ad placement on the selected network. For the AdMeld platform, Google is ready to pay a considerable amount - about $ 400 million.
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By acquiring AdMeld, Google will increase its presence in areas of advertising where Google has not worked yet, or hardly worked. True, this deal may cause dissatisfaction with antimonopoly companies in the United States, because by acquiring AdMeld, Google becomes the dominant force in the field of online advertising.

Despite the fact that many sources, including TechCrunch, confirm the fact of the transaction, Google has so far refused to comment on anything. Company representatives say they will not comment on rumors. In principle, it is right - when the transaction is really completed, then we can talk about it.

Via CNET