Twitter will launch an automated system for working with advertisers by the end of the year.

Twitter has been testing various monetization options for more than a year, traditionally refusing to place advertiser's banner ads. Instead, the system hash-tags buying, advertising posts and more. But, of course, so far such opportunities are open only for large advertisers who are associated with the administration and agree on the placement of advertising. Such a system is clearly inconvenient for advertisers (both small and large), or for Twitter itself. To solve all these problems, by the end of the year, the administration of the microblogging service promises to open an automated advertising system.



Such a system, promises Adam Bane, one of the leaders of Twitter, will be convenient for small businesses. By the way, Twitter is now working with approximately 500 advertisers. In April, geo-targeting was tied to the advertising scheme on Twitter, and advertisers were able to advertise by country and region (210 locations in total). With the introduction of the new advertising system, advertisers may become much larger, and it is clear that the cash flow of advertising income, so far more like a stream, will turn into a full-flowing river.

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Experts estimate that Twitter’s advertising revenue this year may be about 150 million a year — about the same amount as the Facebook social network earned in 2007.



Unfortunately, so far there are no details indicating the possible principle of the new advertising platform. In any case, Twitter wants to “screw” the possibility of automatic purchase of advertising objects (either hash tags, or posts, or something else) for small business representatives to its advertising system. Facebook has such a very good system that allows this social network to earn hundreds of millions of dollars annually.



Via mashable